Our client is the 3rd largest company in glazing and aluminium composite panel (ACP) manufacturing, known for delivering high-performance ACP panels, façade cladding systems, and exterior architectural solutions. The company collaborates with architects, builders, and developers to deliver modern, durable, and visually noticeable cladding and panel systems for commercial and residential projects.
The Challenge
The sales process was heavily dependent on manual site visits and design coordination, slowing down customer engagement and impacting conversions.
Slow Manual Image Creation
Sales teams used to visit project sites, capture building photographs, and send them to the design department. Designers would then manually place ACP panels and cladding textures using various tools. Each visualization of ACP panels could take up to 3 days. In a competitive glazing and cladding market, this delay means slower decision-making and reduced customer excitement.
Dependency on Design Teams
Every ACP panel visualization required designer availability, creating bottlenecks – especially when handling multiple large-scale panel projects simultaneously. As the sales force expanded, operational complexity increased.
Lost Sales Opportunities
In fast-moving construction and cladding projects, competitors offering quicker previews gained an advantage. Delayed visual renders directly impacted conversions.
What Did We Do
We introduced a bespoke AI-powered mobile application to modernize ACP panel and glazing visualization, accelerate customer engagement, and improve lead conversion rates.
Reduced the work of 3 days to under 5 minutes.
Eliminated dependency on manual design coordination.
Enabled instant ACP and cladding visualization during customer meetings.
Improved overall sales response time across regions.
Increased overall qualified sales leads.
Delivered real-time visual previews of panels and façade cladding.
Improved communication and confidence during client discussions.
Generated nearly 3X more leads compared to the manual process.
Extended usage across ACP panels, glazing systems, and façade cladding.
Enabled high sales volumes without increasing operational complexity.
Improved interregional and inter-team coordination.
Increased productivity of the sales force.
The Results
The project yielded significant improvements and benefits
including:
The project yielded significant improvements and benefits including:
Faster Customer Engagement
Sales teams could generate and share realistic ACP panel and cladding visualizations within minutes, keeping prospects actively engaged.
3X More Lead Conversions
Real-time previews significantly improved decision speed and conversion ratios compared to the previous 3-day process.
Increased Sales Productivity
With centralized lead management and instant visualization, teams focused more on closing projects rather than coordinating designs.
Streamlined & Scalable Operations
The AI-powered solution supported high volumes of glazing and ACP sales without adding operational complexity, making the process efficient across regions and teams.
Improved Decision Making
With accurate, photorealistic ACP panel and cladding previews available instantly within minutes helping developers and architects to make informed decisions.
Technologies We Used
Helping businesses innovate, automate, and scale with confidence