Vasu's Story
He is a UX designer and a recent graduate, designing within real-world technical constraints. His work is rooted in UX research and ethnography and interaction design, focusing on user psychology rather than just visual trends. While pursuing postgraduate studies, he is aiming primarily through hands-on practice, believing clarity and intuitive design come first before over flashy or just pretty UI.
Core Skills
- Qualitative and quantitative UX research
- Ethnographic research and user psychology
- UI/UX design and prototyping
- Brand alignment and end-to-end experience design
Greatest Achievement
- Led multiple end-to-end design projects for high-impact companies.
- Owned design and strategy decisions from research to delivery.
- Published multiple research/ design-oriented papers.
Favourite Quote
“Tera Bhana Meetha Lage” ~ Guru Gobing Singh
Behind The Scenes
A glimpse into the people and moments that power a creative journey.