Posts by Gaurav Pareek

Social listening is evolving at an extremely fast rate. There has been a major shift in how we track conversations, with the new focus being on identifying trends and predicting risk so action can occur in real time. All large and small brands require up-to-date information regarding the opinions of people on the internet.  Brandwatch…

Brands are evaluated on the spot with this fast-paced moving digital world. The perception of the whole society can be formed after one tweet, Reddit post, or viral Instagram post. This is why social media sentiment analysis tools have become imperative to the marketing, PR, and brand teams. Research shows that over 70% of consumers…

Nowadays, in the digital world, your brand is discussed every second. The X (Twitter), Instagram, LinkedIn, Reddit, YouTube, and review platforms have customers posting their opinions about the product. There are positive and critical conversations, and most of them lie in between. Social media sentiment analysis makes you know how people feel about your brand,…

Social media is not just a marketing channel in the digital-first world today. It is a social environment where clients post reviews, experiences, and create brand perceptions in real-time. All the tweets, comments, reviews, and posts bear emotion, either negative, positive, or even neutral. This is where the social media sentiment analysis​ comes in. Social…

Brands today need to look beyond visibility. What really matters is how people feel about your brand. Sentiment analysis helps businesses understand these emotions by analysing online conversations. When brands know how customers feel, they can make smarter decisions about communication, reputation, and brand strategy. Sentiment analysis for brand building is the process of analysing…