Free Brand Health Assessment
Score your brand health across awareness, perception, loyalty, advocacy, and market position. Get personalized recommendations to strengthen your brand.
- Free Marketing Tool
- 25 questions
- Score, grade & recommendations
- 1Brand Awareness5 questions
- 2Brand Perception5 questions
- 3Customer Loyalty5 questions
- 4Brand Advocacy5 questions
- 5Market Position5 questions
Assess Your Brand Health
Brand Awareness
Answer all 5 questions in this section. Select the option that best describes your brand.
1. What percentage of your target market recognizes your brand name?
2. How often does your brand appear in unprompted search results?
3. Rate your share of voice vs competitors.
4. How strong is your social media following relative to your market?
5. Rate your brand's media/PR coverage.
What Your Assessment Includes
Brand Health Score & Grade
Dimension Breakdown
Strengths & Improvement Areas
Personalized Recommendations
What is brand health?
Brand health is a comprehensive measure of how well your brand is performing across key dimensions including awareness, perception, loyalty, advocacy, and market position. It reflects how your target audience views and interacts with your brand, and indicates whether your branding efforts are translating into business results. A healthy brand consistently attracts new customers, retains existing ones, and commands premium pricing.
Frequently Asked Questions
What is brand health?
Brand health is a comprehensive measure of how well your brand is performing across key dimensions including awareness, perception, loyalty, advocacy, and market position. It reflects how your target audience views and interacts with your brand, and indicates whether your branding efforts are translating into business results. A healthy brand consistently attracts new customers, retains existing ones, and commands premium pricing.
How to measure brand health?
Brand health is measured through a combination of quantitative and qualitative metrics including brand awareness surveys, Net Promoter Score (NPS), customer retention rates, share of voice, social media sentiment, customer satisfaction scores, and market share data. Regular brand tracking studies, social listening tools, and customer feedback analysis provide ongoing measurement across these dimensions.
What is a good brand health score?
A good brand health score typically falls above 70 out of 100 (Grade C or higher on this assessment scale). Scores of 90-100 (Grade A) indicate exceptional brand health with strong performance across all dimensions. The average brand health score across industries is approximately 62/100. Scores below 60 suggest significant brand challenges requiring immediate strategic attention.
How often should you assess brand health?
Brand health should be assessed at least quarterly, with continuous monitoring being ideal. Major assessments should be conducted quarterly to track trends, while monthly check-ins on key metrics like NPS, social sentiment, and customer satisfaction help catch issues early. Additionally, reassess after any major brand changes, campaigns, PR events, or market disruptions.
How does brand monitoring improve brand health?
Brand monitoring improves brand health by providing real-time visibility into how your brand is perceived across channels. It enables you to identify and address negative sentiment before it escalates, track competitor positioning, measure campaign effectiveness, discover brand advocates, and spot emerging trends. Continuous monitoring tools automate this process and provide actionable insights to strengthen your brand over time.
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Track brand awareness, perception, and advocacy in real-time with Perimattic BrandNata.
Or email sales@perimattic.com