Sentiment analysis tool selector
Answer six questions about your team, channels, languages and budget, and see which sentiment analysis tool fits, why, and two alternatives worth a look.
The best sentiment analysis tool depends on the job. Enterprise research teams usually fit Brandwatch or Talkwalker, PR teams Meltwater, marketing teams that also publish Sprout Social or Hootsuite Insights, small teams on a budget Awario, teams that only need alerts Mention, and developers adding sentiment to their own systems Lexalytics. This selector scores each tool against your answers on the same weights and explains its recommendation.
Selector
Find the right sentiment analysis tool
How the recommendation is scored
Every tool is scored with the same weights: main job match +4, fits your budget +2 (+1 when the tool is far cheaper than your budget, −4 when over it), suits your organization size +1, covers your main channel +1, handles many languages +2 (or −1 when you need many and it does not), works with your existing tool +2.
BrandNata is built by Perimattic, which publishes this selector. It is scored the same way, gets no budget points because its pricing is not published, and ranks below an independent tool on a tie. Other ties go to the tool priced closest to your budget.
Your recommendation
Answer the six questions, then click “Show My Recommendation”.
Frequently Asked Questions
Which sentiment analysis tool is best?+
There is no single best tool; it depends on what you need it to do. Brandwatch and Talkwalker suit large research and insight teams, Meltwater suits PR and media monitoring, Sprout Social and Hootsuite Insights suit marketing teams that also publish, Awario suits small budgets, Mention suits teams that mainly want alerts, and Lexalytics suits developers adding sentiment to their own products.
How does this selector choose a tool?+
It scores every tool with the same weights: a match on the main job counts most, then fit with your budget, organization size, main channel, language needs and existing social media tool. Tools over your budget lose points. BrandNata, built by Perimattic, is scored the same way, gets no budget points because its pricing is not published, and ranks below an independent tool on a tie.
How accurate is AI sentiment analysis?+
Accuracy depends on the language, the domain and how the model handles sarcasm and context, so results vary between tools and between your own data sets. Before committing, test a shortlist on a sample of your real mentions and compare each tool against how a person on your team would label them.