AI Chatbot Solution for Major Real Estate Company
A conversational AI chatbot for a major real estate firm — handling property enquiries, lead qualification, and appointment scheduling at scale.
35%
Increase in qualified leads
50%
Reduction in missed enquiries
<30s
Average response time
24/7
Omnichannel support
About the Client
Bren (bren.com) is a significant real estate developer in India, specialising in premium residential and commercial projects. Facing thousands of daily customer enquiries about projects, pricing, and availability, their support teams were strained and sales agents were spending time answering repetitive FAQs instead of driving conversions. The company needed an intelligent chatbot that could qualify leads, integrate with their CRM, and operate across all digital channels around the clock.
The Challenge
Customer Query Overload
Thousands of daily enquiries about projects, pricing, and availability strained support teams, leading to slow response times and missed opportunities.
Manual Sales Process
Sales agents spent significant time answering repetitive FAQs rather than focusing on qualified prospects and driving conversions.
Lead Management Gaps
The organisation needed automated lead qualification and seamless integration with existing CRM systems to track, prioritise, and follow up effectively.
What We Did
1Chatbot Design & Development
- Created intelligent conversation flows for property queries, booking, and pricing enquiries
- Integrated multilingual NLP models supporting English and regional languages
- Designed a chatbot persona reflecting Bren's brand voice and tone
- Built fallback mechanisms to route complex queries to human agents seamlessly
2CRM & Sales Integration
- Connected the chatbot with Salesforce CRM for real-time lead tracking and assignment
- Automated lead scoring and routing to the appropriate sales representatives
- Enabled virtual tour scheduling and project brochure delivery within the chat
- Synced real-time property availability with backend inventory systems
3Omnichannel Deployment
- Deployed the chatbot across website, WhatsApp, and social media channels
- Used WhatsApp Business API for seamless, familiar customer engagement
- Integrated push notifications for booking confirmations and follow-ups
- Ensured a consistent, high-quality experience across all platforms and devices
The Results
35% More Qualified Leads
Instant, intelligent responses to customer queries increased qualified lead capture by 35%.
50% Fewer Missed Enquiries
Round-the-clock availability across website, WhatsApp, and social platforms reduced missed enquiries by 50%.
Response Time Under 30 Seconds
Automated FAQs and property recommendations cut average response time from hours to under 30 seconds.
Seamless CRM Integration
Direct Salesforce integration ensured all captured leads were tracked, prioritised, and actioned without manual effort.
Enhanced User Experience
Personalised property suggestions based on customer intent improved engagement and reduced platform bounce rates.
