Brandnata + Amazon
Connect Seller Central or Vendor Central and Brandnata pulls in orders, referral fees, FBA costs, Amazon Ads spend and inventory health, so Amazon sits alongside your other channels instead of living in its own separate dashboard.
Everything Amazon sends into Brandnata
Once connected, this data updates continuously, no manual export, no waiting on a nightly batch job.
Sales & fees
Order revenue net of referral fees, FBA fees and returns, by SKU and marketplace.
FBA inventory
Stock levels, restock alerts and long-term storage fee exposure.
Amazon Ads
Sponsored Products, Brands and Display spend, ACoS and TACoS.
Buy Box & rank
Buy Box win rate and category rank trends per listing.
Not just synced, reconciled
Amazon data is reconciled net of every fee Amazon charges, so the margin Brandnata reports for an Amazon order is directly comparable to a Shopify or Walmart order, not an apples-to-oranges gross figure.
AI agents can act on Amazon data directly, always in suggest mode first, within limits you set.
What this integration unlocks
Specific, Amazon-native use cases, not a generic list that applies to every connector the same way.
Compare true net margin on Amazon against Shopify and other marketplaces after fees, not gross sales.
See Amazon Ads efficiency next to your Meta and Google spend, on the same profitability scale.
Avoid FBA stranded inventory and stockouts with lead-time-aware restock recommendations.
Catch a Buy Box loss or rank drop the day it happens, before it shows up as a sales dip.
Where Brandnata + Amazon fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Amazon · this page | Sales, fees, FBA inventory and Amazon Ads reconciled against your other channels on the same margin basis | N/A |
| Seller Central reports | Native sales, fee and advertising reports | Lives entirely inside Amazon, with no way to compare margin against Shopify or other marketplaces directly |
| Third-party Amazon-only tools | Deep Amazon-specific analytics and repricing | Doesn't reconcile against your storefront or other marketplaces, so cross-channel decisions still need manual comparison |
| Manual fee reconciliation | Referral, FBA and storage fees tracked in a spreadsheet | Amazon's fee structure changes often enough that manual tracking falls out of date within a season |
Amazon works alongside every other connector
Data from Amazon doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Amazon usually connect these too.
Orders, revenue, products, customers and inventory, synced live.
Search, Shopping and Performance Max spend, matched to real orders.
Shipments, delivery performance and fulfillment, tied to every order.
Campaigns, spend, ROAS and audience performance, tied to real revenue.
Frequently Asked Questions
Does this work with both Seller Central and Vendor Central?
Yes, both account types connect and sync sales, fees and inventory data the same way.
Which Amazon marketplaces are supported?
US, UK, EU and India marketplaces are supported, along with several others. If you sell in a marketplace not yet listed, request it and it's typically added within a few weeks.
Does it account for FBA fees and storage costs?
Yes. Referral fees, FBA fulfillment fees and long-term storage fee exposure are reconciled against each order, so the margin figure you see already has Amazon's full fee structure removed.
Can it detect a Buy Box loss automatically?
Yes, Buy Box win rate and category rank are tracked per listing, so a loss is visible the same day it happens rather than surfacing only in a delayed sales dip.
Connect Amazon in about 5 minutes
OAuth only, read-only to start. See your first reconciled numbers the same day.