Walmart seller profit after fees and WFS
Brandnata connects to Walmart Marketplace through Walmart's OAuth authorization, which you approve from the Apps section of Walmart Seller Center, in about 5 minutes. The connection is read-only by default, and Walmart Marketplace data is reconciled with every other channel you connect in one dashboard.
Brandnata's Walmart Marketplace integration brings in your Walmart orders, returns, items and inventory, including stock held in Walmart Fulfillment Services (WFS), then matches them with the referral fees, shipping and fulfillment charges in your Walmart payment reports. You see what each Walmart order actually earns, next to Amazon and your own store.
Everything Walmart Marketplace sends into Brandnata
Once connected, orders, returns and inventory sync throughout the day, and fee figures fill in when Walmart closes each payment period.
Orders & shipments
Every purchase order and line item with price, quantity and shipping status, whether you ship it yourself or Walmart fulfills it.
Payment report charges
Referral fees, shipping and WFS charges, refunds and adjustments from Walmart's reconciliation reports, matched to each order.
Returns & refunds
Returns with the reason recorded and the refund issued, by item.
Items & inventory
Item status, price and stock by SKU, including inventory stored in WFS, tied to how fast each one sells.
Not just synced, reconciled
Walmart orders are treated like orders from any other channel: Brandnata nets off the referral fee, shipping, WFS charges and refunds from Walmart's payment reports, so a Walmart order's margin compares directly with an Amazon or Shopify order instead of with its gross selling price.
Walmart Marketplace data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Walmart Marketplace.
What this integration unlocks
Specific, Walmart Marketplace-native use cases, not a generic list that applies to every connector the same way.
See what each order leaves you after the referral fee, shipping or WFS charges and refunds, instead of working it out from a payout that covers a whole period.
Compare margin on WFS orders with orders you fulfill, SKU by SKU, so fulfillment decisions are based on profit rather than fee tables.
Reconcile each Walmart payout to the orders, refunds and adjustments inside it, without rebuilding the recon report in a spreadsheet.
Compare margin per order across Walmart, Amazon and your own storefront on the same basis, after fees and returns.
Where Brandnata + Walmart Marketplace fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Walmart Marketplace · this page | Orders, returns, WFS and referral fees matched per order, and compared with your other channels | N/A |
| Walmart Seller Center (native) | Orders, returns, item performance and payment reports for your Walmart account | Covers Walmart only, and reconciliation report lines have to be matched to orders by hand to see profit per SKU |
| Walmart fee calculators | Estimated referral and WFS fees for one item at a price you enter | Estimates, not your actual charges, refunds and adjustments |
| Recon reports in spreadsheets | Reconciliation downloads matched to order exports in Excel | A new file every payment period, rebuilt by hand, and stale by the time it's finished |
Walmart Marketplace works alongside every other connector
Data from Walmart Marketplace doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Walmart Marketplace usually connect these too.
Marketplace sales, fees, ads and inventory across every Amazon region.
Orders, revenue, products, customers and inventory, synced live.
Search, Shopping and Performance Max spend, matched to real orders.
WordPress store orders, refunds, products and stock, tied to ad spend and profit.
Frequently Asked Questions
How do I connect Walmart Marketplace to Brandnata?
Walmart connections use Walmart's OAuth authorization. In Walmart Seller Center, open Apps, find Brandnata and select Connect, then review the authorization details and select Authorize. You never share your Seller Center password or API keys with Brandnata.
What fees does Walmart Marketplace charge sellers?
Walmart charges a referral fee on each item sold, a percentage of the total sale price including shipping that varies by category. If you use Walmart Fulfillment Services (WFS), fulfillment and storage fees apply as well. Brandnata reads the charges actually applied to your orders from Walmart's payment reports, rather than estimating them.
When does Walmart pay Marketplace sellers?
Walmart typically pays Marketplace sellers every two weeks, for orders confirmed as shipped in that period. A reconciliation report for each payment period becomes available once the period closes, and Brandnata uses it to match every payout to its orders.
What is a Walmart recon report?
The reconciliation (recon) report is Walmart's transaction-level record of a payment period: orders, refunds, commissions, shipping fees, adjustments and settlement totals. It explains how your payout was calculated. Brandnata reads it through Walmart's Payment reports API and ties each line back to its order.
Does Brandnata show whether WFS is worth it for my products?
It shows the margin you actually earn on WFS orders next to orders you fulfill yourself, by SKU, after fees and returns. That makes it easier to see which products are more profitable with WFS and which are better shipped from your own warehouse.
Does connecting Walmart let Brandnata change my items or prices?
No. Brandnata uses the connection to read orders, returns, items, inventory and payment reports, and doesn't change items, prices, inventory or order status.
Can I see Walmart alongside Amazon and my own store?
Yes. Walmart sits next to your storefront, Amazon and other marketplaces in one view, so you can compare returns and margin across every channel you sell on.
Connect Walmart Marketplace in about 5 minutes
Connects through Walmart's OAuth authorization, which you approve from the Apps section of Walmart Seller Center. Read-only to start, with your first reconciled numbers within a day.