Brandnata + Google Ads
Connect Google Ads and Brandnata brings in Search, Shopping and Performance Max performance down to the search term and product group level, reconciled against actual revenue so wasted spend is obvious, not buried in a report.
Everything Google Ads sends into Brandnata
Once connected, this data updates continuously, no manual export, no waiting on a nightly batch job.
Campaigns
Search, Shopping, Performance Max and Display spend and performance.
Search terms
Every query driving spend, with negative keyword opportunities surfaced.
ROAS & CPA
Revenue-matched return on ad spend and cost per acquisition by campaign.
Impression share
Where you're losing impression share to budget or rank, by campaign.
Not just synced, reconciled
Google Ads spend is reconciled the same way as every other ad platform: matched to confirmed orders from your connected storefront, so you can rank Google, Meta and marketplace ad channels against each other on true profitability.
AI agents can act on Google Ads data directly, always in suggest mode first, within limits you set.
What this integration unlocks
Specific, Google Ads-native use cases, not a generic list that applies to every connector the same way.
Surface exactly which queries are burning budget with no conversions, ready to add as negatives.
See which product groups in your Shopping campaigns are actually profitable after real margin.
Compare Google Ads ROAS directly against Meta Ads on the same revenue-matched basis.
Get channel-level breakdown inside PMax that Google's own reporting doesn't surface as clearly.
Where Brandnata + Google Ads fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Google Ads · this page | Search, Shopping and PMax spend matched to real orders, ranked directly against Meta and marketplace ad spend | N/A |
| Google Ads (native reporting) | Campaign, search term and Shopping performance inside Google's own console | No easy way to compare ROAS against Meta or marketplace ad spend on the same basis |
| Google Analytics 4 | Traffic and conversion attribution across channels | Attribution models differ from Google Ads' own reporting, adding another number to reconcile rather than resolving the question |
| Manual search-term audits | Search term reports reviewed and cleaned up by hand periodically | Wasted spend on non-converting queries usually runs for days or weeks before a manual audit catches it |
Google Ads works alongside every other connector
Data from Google Ads doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Google Ads usually connect these too.
Frequently Asked Questions
Does this cover Performance Max campaigns?
Yes. PMax spend and performance is included alongside Search, Shopping and Display, with channel-level breakdown that Google's own PMax reporting doesn't surface as clearly.
Can it find wasted search term spend automatically?
Yes, search terms driving spend with no conversions are surfaced on a daily refresh, ready to review and add as negative keywords.
Is ROAS comparable to my Meta Ads numbers?
Yes, both are calculated against the same revenue-matched basis: confirmed orders from your connected storefront, so Google and Meta ROAS are directly comparable rather than each using a different attribution model.
Do I need to give Brandnata access to make changes in Google Ads?
No, the connection is read-only by default. Budget or bid changes only happen if you separately grant that specific, revocable permission.
Connect Google Ads in about 5 minutes
OAuth only, read-only to start. See your first reconciled numbers the same day.