Shopee seller profit after commission, fees and ads
Brandnata connects to Shopee through Shopee Open Platform authorization, where you log in to your Shopee seller account and approve Brandnata's access to your shop, in about 5 minutes. The connection is read-only by default, and Shopee data is reconciled with every other channel you connect in one dashboard.
Brandnata's Shopee integration reads your orders, the escrow breakdown Shopee calculates for each one, your income and payouts, and Shopee Ads performance. Commission, service and transaction fees, shipping, vouchers and ad spend are set against product costs, so you see what each order and SKU earns in every Shopee market you sell in.
Everything Shopee sends into Brandnata
Once connected, orders sync throughout the day, Shopee Ads performance refreshes daily, and each order's fees update until its escrow is released.
Orders
Orders with items, variations, SKUs, quantities, vouchers, payment method and status.
Escrow breakdown
Commission, service and transaction fees, shipping fees and rebates, vouchers, Coins, adjustments and the final escrow amount for each order.
Income & payouts
Pending and released income per order, with estimated and actual payout times.
Shopee Ads
Daily spend, impressions, clicks, orders, GMV and ROAS by campaign, with direct and broad attribution.
How Brandnata uses Shopee data
Shopee orders are netted against the escrow Shopee calculates for each one, so a Shopee order's margin compares directly with orders from TikTok Shop, Shopify or Amazon. Product costs are shared across channels, and Shopee Ads spend is set against the orders it drove.
AI agents can act on Shopee data directly, always in suggest mode first, within limits you set.
What you can do with Shopee in Brandnata
Specific, Shopee-native use cases, not a generic list that applies to every connector the same way.
Start from the escrow amount Shopee pays you, then subtract product cost, packaging and the Shopee Ads spend behind the order.
See commission, service fees, transaction fees and your share of shipping by product and market, and which ones grow as you join more programmes.
Shopee Ads credits sales made within 7 days of a click. Brandnata compares that spend with the margin on those orders, not just GMV.
Compare Shopee shops in different markets and currencies with TikTok Shop, Shopify and Amazon on the same profit definition.
Where Brandnata + Shopee fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Shopee · this page | Orders, escrow fees, payouts and Shopee Ads combined with product costs, by order, SKU and market | N/A |
| Shopee Seller Centre (native) | Order, income and Shopee Ads reports for each shop | Each shop is reported on its own and without product costs, so profit per SKU isn't shown |
| Shopee fee calculators | Estimated fees and margin for one product at a price you enter | Estimates based on published rates, not the fees, vouchers and adjustments on your actual orders |
| Income reports in spreadsheets | Income report downloads matched to order exports by order number | Escrow can change after returns and adjustments, so totals have to be rebuilt every month |
Shopee works alongside every other connector
Data from Shopee doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Shopee usually connect these too.
Orders, returns, creator commissions and settlements, with net profit per order.
Marketplace sales, fees, ads and inventory across every Amazon region.
Orders, revenue, products, customers and inventory, synced live.
Orders, returns, final value and ad fees from eBay, with net profit per order.
Shopee integration FAQs
Shopee details on this page were last checked against Shopee's own documentation on .
How do I connect Shopee to Brandnata?
Choose Shopee in Brandnata and you're sent to Shopee's authorization page. Log in with your seller account, check the shop and the access requested, and confirm. A main account can authorize several shops at once. Shopee authorizations have an expiry date, after which you authorize again.
What fees does Shopee charge sellers?
Shopee's main seller fees are a commission fee, a transaction fee on payments and service fees for programmes your shop has joined, and some markets add an order processing fee. Rates differ by market, category and seller type, so Brandnata uses the fees on each order's escrow breakdown rather than a rate table.
What is the escrow amount on Shopee?
The escrow amount is what Shopee expects to pay you for an order after its fees, your shipping share, seller vouchers and other deductions. It can change until the order is completed, for example after a return or adjustment, so Brandnata updates margin when the final figure arrives.
When does Shopee release payment to sellers?
Shopee holds the buyer's payment and releases it to you once the order is completed, usually after the buyer confirms receipt or the guarantee period ends. Brandnata shows each order's pending and released income, with estimated and actual payout times.
How do I calculate profit on Shopee?
Start with the final escrow amount for the order, which already has Shopee's fees and your shipping share deducted, then subtract product cost, packaging and the Shopee Ads spend behind it. Brandnata does this for every order and rolls it up by SKU and market.
What is the difference between direct and broad ROAS in Shopee Ads?
Direct ROAS counts sales of the advertised item within 7 days of a click on the ad. Broad ROAS also counts other items from your shop bought in that time. Brandnata reports both and compares Shopee Ads spend with the margin on those orders.
Can Brandnata change my Shopee listings, prices or ads?
No. Brandnata reads orders, escrow, income and Shopee Ads data by default, and doesn't change listings, prices, stock or orders. Shopee Ads budget changes only happen if you separately grant an AI agent that specific, revocable permission.
Connect Shopee in about 5 minutes
Connects through Shopee Open Platform authorization, where you log in to your Shopee seller account and approve Brandnata's access to your shop. Read-only to start, with your first reconciled numbers within a day.