TikTok Ads ROAS and profit on real orders
Brandnata connects to TikTok Ads through a TikTok for Business sign-in (OAuth) that grants read-only access to the ad accounts you choose through TikTok's Marketing API, in about 5 minutes. The connection is read-only by default, and TikTok Ads data is reconciled with every other channel you connect in one dashboard.
Brandnata's TikTok Ads integration brings in spend, reach, clicks and conversions for every campaign, ad group and ad, then matches them against confirmed orders from your storefront and marketplaces. You see what TikTok actually earns you after refunds, instead of the conversions TikTok counts under its own attribution rules.
Everything TikTok Ads sends into Brandnata
Once connected, spend and delivery data refreshes throughout the day, and conversions for the last few days are treated as provisional while TikTok finishes attributing them.
Campaigns, ad groups & ads
Spend, impressions, reach, frequency and CPM for every campaign, ad group and ad.
Clicks & video engagement
Clicks, CTR, video views and watch rates, so you can see which creative holds attention.
Conversions & attribution
Purchases and add-to-carts TikTok reports, split into click-through and view-through where TikTok provides it.
ROAS & CPA
TikTok-reported ROAS and cost per purchase, next to ROAS calculated from your real orders.
Not just synced, reconciled
TikTok Ads is treated as a source of spend and delivery data, not of revenue. Revenue always comes from orders your storefront and marketplaces confirm, so TikTok's view-through credit adds context without inflating your profit figures.
TikTok Ads data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in TikTok Ads.
What this integration unlocks
Specific, TikTok Ads-native use cases, not a generic list that applies to every connector the same way.
Compare the ROAS TikTok reports with ROAS measured against confirmed orders, net of refunds, so you know how much of TikTok's number holds up.
See how much of TikTok's reported revenue comes from views rather than clicks, and whether your total sales actually rise when TikTok spend goes up.
Spot when CTR and watch rates fall on a creative, before frequency climbs and costs follow.
Put TikTok, Meta and Google on the same profit scale to decide where the next budget increase should go.
Where Brandnata + TikTok Ads fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + TikTok Ads · this page | TikTok spend and delivery matched against confirmed orders, on the same profit scale as Meta and Google | N/A |
| TikTok Ads Manager (native) | TikTok-reported conversions, ROAS and creative metrics | Conversions are counted under TikTok's own attribution rules, including views, so they can overlap with sales Meta and Google also claim |
| A separate attribution tool | Multi-touch or modelled attribution across ad platforms | Usually a standalone subscription that doesn't also cover inventory, returns or marketplace margins in the same view |
| Manual spreadsheet tracking | TikTok exports blended with order exports by hand | Slow, and TikTok's conversion counts for recent days keep changing after you export them |
TikTok Ads works alongside every other connector
Data from TikTok Ads doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using TikTok Ads usually connect these too.
Orders, returns, creator commissions and settlements, with net profit per order.
Campaigns, spend, ROAS and audience performance, tied to real revenue.
Search, Shopping and Performance Max spend, matched to real orders.
Orders, revenue, products, customers and inventory, synced live.
Frequently Asked Questions
How do I connect TikTok Ads to Brandnata?
Choose TikTok Ads in Brandnata and sign in with the TikTok for Business account that has access to your ad accounts. TikTok shows its own authorization screen listing the permissions requested, and you approve read access to your ads and reporting. Pick the ad accounts to include, and campaign history starts syncing.
Why doesn't TikTok Ads ROAS match my Shopify revenue?
TikTok credits a purchase to an ad under its own attribution settings. By default that is 7 days after a click and 1 day after a view, and engaged views, where someone watches at least 6 seconds without clicking, can count too. Shoppers who also saw a Meta or Google ad may be claimed by those platforms as well, so the platforms' totals add up to more than your store's real revenue. Brandnata takes revenue from your confirmed orders and uses TikTok's data for spend and delivery, so you can see how far TikTok's figure sits from what you actually sold.
What attribution window does TikTok Ads use?
TikTok Ads Manager defaults to a 7-day click-through and 1-day view-through window. Advertisers can choose 1, 7, 14 or 28 days for clicks and off, 1 or 7 days for views, and the setting can't be changed once an ad group is published. Brandnata shows the conversions TikTok reports under each ad group's window, next to revenue measured from real orders.
Does connecting TikTok Ads let Brandnata change my campaigns?
No. The connection only reads your campaigns and reporting, and Brandnata doesn't edit budgets, bids, ads or audiences on TikTok. You can disconnect it in Brandnata at any time, or revoke the app's access from your TikTok for Business account.
Does this include TikTok Shop sales and GMV Max campaigns?
No. This integration covers campaigns you run in TikTok Ads Manager that send shoppers to your own store. TikTok Shop is a separate connector, because TikTok Shop orders and the GMV Max campaigns that promote them report their sales inside TikTok Shop itself.
How quickly does TikTok Ads data update?
Spend and delivery figures in TikTok usually update within a few hours, while conversion counts for recent days can still change as TikTok finishes attributing them. Brandnata refreshes TikTok data throughout the day and treats the last few days' conversions as provisional.
Can I connect more than one TikTok ad account?
Yes. Brands running several ad accounts, for different regions or agencies, can connect them all and see them separately or rolled up into one view.
Connect TikTok Ads in about 5 minutes
Connects through a TikTok for Business sign-in (OAuth) that grants read-only access to the ad accounts you choose through TikTok's Marketing API. Read-only to start, with your first reconciled numbers within a day.