Salesforce HubSpot Integration - Ongoing Two-Way Sync
The ERPPlugs HubSpot-Salesforce Live Sync connector keeps HubSpot and Salesforce continuously aligned. It syncs Contacts, Leads, Companies and Accounts, deals and Opportunities, and activities in both directions. This is for running both systems side by side; for a one-time move from one CRM to the other, see the ERPPlugs HubSpot to Salesforce migration connector.
Run HubSpot for marketing and Salesforce for sales with continuous two-way sync of people, companies, deals, and lifecycle stages.
What this connector does
Many teams keep HubSpot for marketing automation and Salesforce as the sales system of record, and need both to stay current as records change. This connector provides ongoing, bidirectional sync with field-level rules about which system wins. It is separate from the one-time migration connectors: nothing is moved or retired, the two CRMs simply stay in step.
At a glance
- Category
- crm
- Capabilities
- 12
- Synced data types
- 6
- Setup time
- ~5 minutes
What changes when you plug ERPPlugs in
See how automation transforms your HubSpot-Salesforce workflow.
| Task | Manual Integration | ERPPlugs |
|---|---|---|
| Lead handoff | Marketing exports sales-ready contacts from HubSpot and imports them into Salesforce | Qualified contacts sync to Salesforce automatically with source and campaign data |
| Lifecycle updates | Lifecycle stage in HubSpot and Lead status in Salesforce disagree | Lifecycle stage and Lead status are mapped and kept aligned |
| Deal outcomes | Closed-won and closed-lost results never reach HubSpot for campaign reporting | Opportunity outcomes return to HubSpot deals |
| Field conflicts | Both systems are edited and the last import overwrites the other | Per-field source-of-truth rules decide which system wins, and overrides are logged |
| Duplicate control | Duplicates appear when the same person is created in both CRMs | Matching on email and company domain links records instead of duplicating them |
Built for teams that need reliable automation
The HubSpot <-> Salesforceconnector fits into finance, ops, and revenue teams that have outgrown copy-paste — the ones whose month-end close should not depend on a spreadsheet, whose ledger accuracy should not depend on human vigilance, and whose sales velocity should not stall behind an accountant's inbox.
Below are the roles that get the fastest return the moment this connector goes live. If yours is on the list, the payback is typically visible in the first billing cycle.
Marketing Operations Manager
Runs campaigns in HubSpot and needs sales outcomes from Salesforce to measure what actually produced revenue.
Salesforce Administrator
Wants a predictable sync with defined ownership of each field and a log to review when records change unexpectedly.
RevOps Lead
Owns lifecycle definitions across both tools and needs stage mapping and Lead versus Contact routing to be consistent.
How data flows and what gets synced
The bridge between HubSpot and Salesforce, and the exact records that move across it.
HubSpot
ERPPlugs Engine
Salesforce
| Data Type | Direction | Frequency |
|---|---|---|
| Contacts to Leads/Contacts | Bidirectional | Near real-time |
| Companies to Accounts | Bidirectional | Near real-time |
| Deals to Opportunities | Bidirectional | On change |
| Lifecycle Stage / Lead Status | Bidirectional | On change |
| Marketing Source & Campaign | HubSpot → Salesforce | On change |
| Activities / Engagements | Bidirectional | Scheduled |
Common automation scenarios
Real workflows this connector automates for you.
When
HubSpot Contact reaches Sales Qualified lifecycle stage
Lead created in Salesforce with source, campaign, and owner mapped
When
Opportunity marked Closed Won in Salesforce
Matching HubSpot deal moved to closed-won and lifecycle stage set to customer
When
Lead converted in Salesforce
HubSpot record linked to the new Contact and Account
When
Contact edited in both systems at nearly the same time
Per-field rules applied and the decision written to the audit log
What's included
Everything this connector automates out of the box, no extra setup required.
Key Benefits
What changes for your team once this connector goes live.
Both CRMs Current
Marketing and sales see the same people and deals without exports.
Cleaner Handoff
Sales-ready contacts reach Salesforce with source and campaign context.
Closed-Loop Reporting
Deal outcomes flow back to HubSpot for campaign analysis.
Conflict Control
Per-field rules and logs keep overwrites predictable.
Try the HubSpot ↔ Salesforce Live Sync Connector Free
Start with 1 connector and 100 transactions/month — no credit card required. See real data flowing between HubSpot and Salesforce inside 5 minutes.
Compliance-ready. Live in minutes.
What you get out of the box for statutory compliance — and the exact steps to go live.
Compliance & Compatibility
HubSpot
HubSpot Marketing, Sales, and Service Hubs — Professional and Enterprise tiers with API access
Salesforce
Salesforce Sales Cloud — Enterprise, Unlimited, and Performance editions
Setup in Minutes
Connect HubSpot
Authorize ERPPlugs through HubSpot OAuth with the CRM scopes you approve.
Connect Salesforce
Authorize ERPPlugs through a Salesforce Connected App and select the objects to sync.
Map Records, Stages and Owners
Set Lead versus Contact routing, stage mapping, owner matching, and the source of truth per field.
Start with a Filter
Begin with a small scope, check the results in both CRMs, then widen the sync.
7-Day Free Trial
Start free for 7 days — no credit card required
Connect your ERP and start syncing in 5 minutes. Try ERPPlugs free for 7 days — no commitment, no payment details, cancel anytime.
- Full access to all 150+ ERP connectors
- Real-time data sync across every integration
- No credit card required to start
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Related Connectors
Other integrations you might find useful
HubSpot → Salesforce Migration
Migrate contacts, companies, deals, tickets, and marketing data from HubSpot to Salesforce with pipeline mapping and relationship preservation.
Learn moreSalesforce → HubSpot Migration
Migrate leads, contacts, accounts, opportunities, and custom objects from Salesforce to HubSpot with relationship mapping and validation.
Learn more
SAP Business One ↔ HubSpot
Sync HubSpot CRM contacts, deals, and won-opportunity conversions with SAP Business One so pipeline, invoicing, and delivery flow in sequence.
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Microsoft Outlook ↔ Salesforce
Log Outlook emails and meetings to the right Salesforce records and keep Contacts aligned, using Microsoft Graph with per-user consent.
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HubSpot → Zoho CRM Migration
Migrate contacts, companies, deals, activities, and custom fields from HubSpot to Zoho CRM with automated field mapping and validation.
Learn moreSAP Business One ↔ Salesforce
Sync Salesforce CRM accounts, opportunities, and quotes with SAP Business One ERP so sales, finance, and operations share one customer record.
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QuickBooks ↔ Salesforce
Connect Salesforce to QuickBooks Online or QuickBooks Desktop so closed deals become invoices and payment status shows up on the Salesforce Account.
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NetSuite ↔ Salesforce
Run quote-to-cash across Salesforce and Oracle NetSuite, with sales orders created from closed deals and invoice and fulfillment status returned to the CRM.
Learn moreExplore More
Docs, guides, and other ways to get more out of HubSpot.
Frequently Asked Questions
The migration connector moves historical data once so you can switch CRMs. ERPPlugs Live Sync runs continuously so both HubSpot and Salesforce stay in use and current. Teams that are migrating first and then running both for a while often use the two in sequence.
You set a source of truth per field, for example HubSpot for marketing consent and Salesforce for account owner. For fields with no fixed owner, the most recent change wins. Conflicts and overrides are logged so you can review them.
Yes. ERPPlugs can limit sync to contacts in a given list, lifecycle stage, or owner, so only sales-ready records reach Salesforce. Records outside the filter are left alone. You can widen the scope later without a re-import.
ERPPlugs routes a HubSpot Contact to a Salesforce Lead or Contact depending on rules you set, such as whether a matching Account exists or the lifecycle stage. When a Lead is converted in Salesforce, the link is carried back to HubSpot. This avoids creating a second Lead for someone who is already a Contact.
ERPPlugs can sync subscription and opt-out properties to Salesforce fields so sales sees the status. It does not change consent on its own; a change is made only if you map and allow it in a given direction. Review these mappings with whoever owns your consent policy.
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