crm

SAP Business One HubSpot Integration - CRM & Marketing Sync

ERPPlugs's SAP Business One-HubSpot connector syncs contacts, companies, deals, quotes, and products between HubSpot CRM and SAP B1. Closed-won deals auto-create sales orders. Marketing campaign attribution flows through to ERP revenue data. From $99/month.

Sync HubSpot CRM contacts and deals with SAP Business One

5-minute setup30-day money backNo coding required

Overview

HubSpot is the CRM of choice for SMBs and mid-market companies focused on inbound marketing and sales. When your marketing and sales team lives in HubSpot but operations and finance run on SAP Business One, this connector ensures data flows seamlessly — contacts become business partners, closed deals become sales orders, and campaign attribution tracks all the way through to revenue in your ERP.

Data Sync Details

Data Type	Direction	Frequency
Contacts/Companies	Bidirectional	Real-time
Deals	HubSpot → SAP B1	On close-won
Quotes	Bidirectional	On change
Products	SAP B1 → HubSpot	On change
Invoices	SAP B1 → HubSpot	On creation

Features

Bidirectional contact and company sync

Deal to sales order conversion on close-won

Quote sync between HubSpot and SAP B1

Product and price sync

Marketing campaign attribution tracking

Invoice status visible in HubSpot

Deal pipeline stage mapping

Custom property to UDF mapping

HubSpot workflow triggers on SAP events

Lead scoring data enrichment from ERP

Historical deal migration tools

Lifecycle stage automation

Key Benefits

Marketing to Revenue

Campaign attribution flows through to ERP revenue data.

No Double Entry

Contacts and deals sync automatically — no manual re-keying.

Workflow Automation

SAP B1 events trigger HubSpot workflows.

SMB Friendly

Quick setup with sensible defaults — no consulting project required.

Setup in Minutes

Connect HubSpot

Authorize ERPPlugs via HubSpot OAuth with required scopes for CRM access.

Connect SAP B1

Configure the Service Layer API connection to your SAP B1 instance.

Map Objects & Properties

Map HubSpot objects to SAP B1 entities and configure property-level mappings.

Go Live

Run initial data sync, set up deal stage triggers, and enable real-time sync.

Frequently Asked Questions

When a deal is moved to the Closed-Won stage in HubSpot, the ERPPlugs SAP Business One-HubSpot connector automatically creates a sales order in SAP B1 using the deal's line items, associated contact/company, and pricing. The SAP B1 order number is written back to the HubSpot deal record as a custom property for easy cross-referencing.

Yes, the ERPPlugs SAP Business One-HubSpot connector passes HubSpot marketing attribution data — original source, first conversion, campaign name — into SAP B1 user-defined fields on the business partner and sales order records. This enables your finance team to analyze revenue by marketing channel directly from SAP B1 reports.

Yes, the ERPPlugs SAP Business One-HubSpot connector can trigger HubSpot workflows based on SAP B1 events. For example, when an invoice is overdue in SAP B1, a workflow in HubSpot can automatically send a payment reminder email sequence. This keeps your sales and marketing automation connected to real ERP financial data.

Yes, the ERPPlugs SAP Business One-HubSpot connector supports mapping HubSpot custom properties to SAP B1 user-defined fields (UDFs). You can extend the default field mappings to include any custom data your business tracks — industry vertical, contract type, implementation stage, or any other property — ensuring both systems have the complete customer picture.