Brandnata brand tools · Monitoring

Brand monitoring tool for mentions and media coverage

Brand monitoring is the practice of tracking where your brand, products and competitors are mentioned online, from social posts to news articles and reviews.

Brandnata collects those mentions into one feed, flags spikes in volume or negative coverage, and alerts your team so you can respond while a conversation is still small.

Request a Demo See where it looks

Your brand and competitorsSentiment on every mentionAlerts to Slack or email

Example alert

Negative mentions rising on one review site

One feed

For social, news, blogs and reviews

Competitors

Tracked alongside your brand

Real-time

Mention and coverage alerts

1 day

To go live

Sources

Where does Brandnata look for mentions?

Social media, news, blogs, forums, review platforms, YouTube and search results. Collecting mentions is the start: Brandnata also identifies trends and topics, detects early signs of a crisis, and tracks your share of voice against competitors.

Social media

X (Twitter), Reddit, LinkedIn, Facebook and Instagram.

News and blogs

Press coverage, industry publications and blog posts.

Review platforms

G2, Trustpilot, Yelp and Google Reviews.

Forums and communities

Public discussion threads where buyers compare options.

YouTube

Video mentions of your brand and products.

Search results

How your brand shows up when people look for it.

The problem

Your reputation is being shaped in places you aren't watching

Buyers read reviews, threads and coverage before they decide. If your team only sees mentions that tag the brand account, most of that conversation happens without you.

Missed conversations

Many brand crises start as online conversations nobody on the team saw.

Slow responses

By the time a negative mention reaches the right person, it has already spread.

Coverage blind spots

News sites, forums and review platforms are hard to watch by hand.

Reviews shape buying

Shoppers read reviews and coverage before they buy, so unseen mentions cost sales.

Know the difference

Brand monitoring vs. social listening vs. sentiment analysis

The three terms get used interchangeably, but each answers a different question. Brandnata covers all three from the same set of mentions.

Approach	The question it answers	Best for	In Brandnata
Brand monitoring	What is being said about us right now?	Replying to customers, catching complaints and PR issues early	Live mention feed and alerts
Social listening	What patterns show up across many conversations?	Spotting themes, trends and shifts in opinion over weeks or months	Topic clustering, trends and share of voice
Sentiment analysis	How do people feel about us, and why?	Measuring perception and tracking whether it improves	Brand sentiment analysis tool

Smart monitoring

What can you track with Brandnata?

Mentions, sentiment, coverage and early warnings, all from one feed.

Real-time mention tracking

Track conversations about your brand across social, news, forums and reviews.

Mentions across news, social, forums and reviews
Product mentions and keywords
Competitor and share of voice monitoring
Alerts for high-priority mentions

Sentiment at a glance

Every mention is tagged positive, negative or neutral. For emotion detection and sentiment trends, see the brand sentiment analysis tool.

Media coverage monitoring

Follow your brand across the platforms and media channels that matter to buyers.

X (Twitter), Reddit, LinkedIn, Facebook and Instagram
News and blogs for PR and media monitoring
YouTube video mentions
Review platforms such as G2, Trustpilot, Yelp and Google Reviews

Crisis detection and alerts

Stay ahead of issues with spike detection and early alerts.

Sudden spikes in negative mentions detected
Alerts via Slack, email, WhatsApp and Telegram
Escalation workflows for critical issues
Historical context for a faster response

Media coverage and crisis alerts

Respond while a story is still small

Most reputation problems give off a signal before they peak: a jump in mention volume, a cluster of negative reviews, or an article that starts getting shared. Brandnata watches for those spikes and tells the right people.

Spikes in mention volume or negative coverage flagged early
Alerts link straight to the original mentions
Escalation workflows for critical issues, with history for context

Competitor tracking

What is share of voice, and why track it?

Share of voice is the portion of all conversation in your market that is about your brand. Watched over time, it shows whether a launch, campaign or PR push actually moved attention your way, or whether a competitor took it.

Add competitor names and keywords next to your own, and Brandnata compares mention volume and share of voice by channel and over time.

How it is usually calculated

Share of voice=Your brand's mentionsMentions of you + tracked competitors× 100

Compare like with like: the same period, the same channels and the same list of competitors.

How it works

Three steps to start monitoring your brand

Set up takes minutes, and the mention feed starts filling as soon as your sources are connected.

Connect your sources
Choose the social platforms, media sources and review sites you want Brandnata to watch.
Define what matters
Add your brand names, product names, keywords and the competitors you want to compare against.
Get alerts that matter
Hear about it when mentions spike or coverage turns negative, with a link to every original mention.

Inside the dashboard

The mention and coverage dashboard

Six views that turn a stream of mentions into something a team can act on.

Unified mention feed

Every mention in one place, filtered by sentiment, keyword and time.

Coverage trends

Mention volume and media coverage over time.

Influencer and reach tracking

The high-impact mentions and voices driving the conversation.

Share of voice

Your brand compared with competitors across markets and channels.

Topic clustering

AI groups mentions into themes so the main narratives stand out.

Custom reports

Automated reports on mentions and coverage.

Who it's for

Who uses Brandnata to track mentions

Every team that needs to know what customers and the media are saying, in their own words.

Marketing teams

See how campaigns and launches are being talked about as it happens.

PR and communications

Track media coverage and manage brand reputation.

Customer success

Spot complaints early and follow up before customers leave.

Product teams

Learn from real feedback in mentions and reviews.

Security and data controls

Read-only connections

Official platform APIs with OAuth or read-only API keys. No scraping and no password sharing.

Suggest mode first

Agents recommend and wait for approval. Every action is logged and reversible.

Your data stays yours

Never shared across brands and never used to train models for anyone else.

FAQ

Brand monitoring tool FAQs

What is brand monitoring?

Brand monitoring is the practice of tracking where your brand, products and competitors are mentioned online, from social posts to news articles and reviews, so you can see what is being said and respond while it still matters.

What does Brandnata's brand monitoring tool track?

It tracks mentions of your brand, products and competitors across social media, news sites, blogs, forums and review platforms. Every mention lands in one feed with its source and date, so you can see where your brand is being discussed and by whom.

What is the difference between brand monitoring and social listening?

Brand monitoring is about catching specific mentions as they happen, so your team can reply, fix a problem or thank a customer. Social listening looks across many mentions over time to find patterns, themes and shifts in opinion. Brandnata covers both: a live mention feed with alerts, plus topic grouping, trends and share of voice.

How is brand monitoring different from sentiment analysis?

Brand monitoring finds and collects the conversations and media coverage about your brand. Sentiment analysis then reads those mentions to judge whether people feel positive, negative or neutral. Brandnata tags sentiment on every mention, and its brand sentiment analysis tool covers emotions and trends in more depth.

What is share of voice, and how is it measured?

Share of voice is the portion of all conversation in your market that is about your brand. It is usually calculated as your mentions divided by the total mentions of your brand and the competitors you track, over the same period and channels. Brandnata calculates it from the brands and keywords you add, so you can compare it by channel and over time.

Can Brandnata help me catch a PR issue early?

Yes. Brandnata alerts you when mention volume spikes or negative coverage starts to build, so your team can respond while an issue is still small. Alerts link to the original mentions, which makes it faster to decide who should respond and how.

Can I monitor competitors as well as my own brand?

Yes. You can add competitor names and keywords alongside your own, then compare mention volume and share of voice across channels over time.

Get started

Never miss a conversation about your brand

Track mentions, media coverage and early warning signs in one feed, alongside the competitors you care about.

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