Google Search Console data, tied to orders and revenue
Brandnata connects to Google Search Console through Google sign-in with read-only access to the Search Console properties you choose, in about 5 minutes. The connection is read-only by default, and Google Search Console data is reconciled with every other channel you connect in one dashboard.
Brandnata's Google Search Console integration reads clicks, impressions, click-through rate and average position by query, page, country and device. Search Console has no sales data, so Brandnata joins its landing pages with Google Analytics 4 and your store's orders, showing which organic pages and topics bring in revenue and profit, not only traffic.
Everything Google Search Console sends into Brandnata
Once connected, Search Console data syncs daily. Google usually publishes final figures two to three days after the day they cover.
Queries
Search terms with clicks, impressions, click-through rate and average position, separated into branded and non-branded where possible.
Landing pages
Clicks and impressions by page, the field Brandnata uses to connect organic search to orders.
Country & device
Search performance split by country and by desktop, mobile and tablet.
Daily history
Daily data stored in Brandnata, so history isn't lost when it ages out of Search Console after 16 months.
How Brandnata uses Google Search Console data
Search Console shows how people find you on Google before they reach the site. Brandnata matches its landing pages with sessions from Google Analytics 4 and orders from your store, then sets organic results beside paid search from Google Ads and Microsoft Ads, so SEO is measured in revenue and profit like every other channel.
Google Search Console data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Google Search Console.
What you can do with Google Search Console in Brandnata
Specific, Google Search Console-native use cases, not a generic list that applies to every connector the same way.
Join organic clicks to the orders those pages started, and see which product, collection and blog pages earn money from search.
Compare organic revenue for a topic with what you spend on Google Ads for the same terms, and find keywords where paid spend may be duplicating organic results.
When a page loses position, see the revenue at stake rather than only the drop in clicks.
Keep year-over-year comparisons for seasonal products after Search Console's own data window has passed.
Where Brandnata + Google Search Console fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Google Search Console · this page | Queries and landing pages joined with sessions and orders, giving organic revenue and profit by page and topic | N/A |
| Search Console reports (native) | Clicks, impressions, CTR and position by query, page, country, device and date | No revenue or order data, 16 months of history and a 1,000-row limit on exports from the interface |
| Looker Studio blends | Search Console and GA4 data combined in a free dashboard | You build and maintain the blend, and orders, refunds and costs from your store aren't included |
| SEO platforms | Rank tracking, keyword research and site audits | Estimate traffic value from keyword prices, not from your real orders and margin |
Google Search Console works alongside every other connector
Data from Google Search Console doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Google Search Console usually connect these too.
Traffic, channels, landing pages and funnels, checked against real orders.
Search, Shopping and Performance Max spend, matched to real orders.
Orders, revenue, products, customers and inventory, synced live.
Bing search, Shopping and Performance Max spend, tied to the orders it brought in.
Google Search Console integration FAQs
How do I connect Google Search Console to Brandnata?
Choose Google Search Console in Brandnata, sign in with a Google account that has access to your property and approve read-only access. Then pick the properties to report on. Removing Brandnata from your Google account's third-party access settings ends the connection.
Does Google Search Console show revenue?
No. Search Console reports clicks, impressions, click-through rate and position, but nothing about what happens after the visit. Brandnata adds revenue by matching Search Console landing pages with Google Analytics 4 sessions and the orders in your store.
Why don't my Search Console query clicks add up to the total?
Google hides rare queries to protect searchers' privacy, so those clicks are counted in totals but don't appear as query rows. Large sites can also hit row limits on very long reports. Page-level figures are more complete, which is why Brandnata attributes revenue by landing page.
How long does Search Console keep data?
Search Console keeps 16 months of performance data. Brandnata stores your daily data from the moment you connect, so later year-over-year comparisons are still possible after Google drops the older months.
How up to date is Search Console data?
Final figures usually appear two to three days after the day they cover. Search Console also offers a preliminary view of the last 24 hours, which can change before it's finalized, so Brandnata reports on the finalized daily data.
Should I connect a Domain property or a URL-prefix property?
A Domain property is the more complete choice, because it covers every subdomain and both http and https. A URL-prefix property only covers addresses under that exact prefix. If you have both, connect the Domain property to avoid gaps.
Can Brandnata change anything in Search Console?
No. The connection uses Google's read-only Search Console permission. Brandnata can't submit sitemaps, request indexing, add users or change property settings.
Connect Google Search Console in about 5 minutes
Connects through Google sign-in with read-only access to the Search Console properties you choose. Read-only to start, with your first reconciled numbers within a day.