Perimattic
Brandnata + GorgiasReviews & support

Gorgias support tickets linked to products, refunds and cost

Brandnata connects to Gorgias through a Gorgias REST API key, which an account owner or admin copies from the REST API section of Gorgias settings, used with your Gorgias domain and login email, in about 5 minutes. The connection is read-only by default, and Gorgias data is reconciled with every other channel you connect in one dashboard.

Brandnata's Gorgias integration reads your tickets, tags, contact reasons, products mentioned and satisfaction survey scores. Tickets are linked to the customers and orders they concern, so you can see which products and issues drive support volume and refunds, and what support costs per order on each channel.

Brandnata Audience Intelligence dashboard showing customer segments, LTV and acquisition channel breakdown
Gorgias REST API key
Connection
Contact reason, product, tags
Fields used
Orders and refunds
Linked to
What you can connect

Everything Gorgias sends into Brandnata

Once connected, new and updated tickets sync throughout the day, and satisfaction survey results update as customers respond.

Brandnata

Tickets & messages

Tickets with channel, status, tags, assignee, created and closed times and the number of messages.

Contact reasons & products

Gorgias managed fields for contact reason, product and resolution, used to group tickets by cause.

Customers & orders

The customer on each ticket, matched to their orders in your store.

Satisfaction scores

Post-resolution satisfaction survey ratings from 1 to 5, with any comments left.

How Brandnata uses it

How Brandnata uses Gorgias data

Gorgias records why customers get in touch. Brandnata links tickets to orders and refunds from your Shopify or other store, to delivery data from shipping tools such as ShipStation or Shiprocket and to reviews from Judge.me, so product and operations problems can be ranked by what they cost the business.

A team reviewing reconciled sales and performance data together

Gorgias data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Gorgias.

Key capabilities

What you can do with Gorgias in Brandnata

Specific, Gorgias-native use cases, not a generic list that applies to every connector the same way.

Support volume by product

See which products generate the most tickets per order sold, and the contact reasons behind them.

Tickets that end in refunds

Link tickets to the refunds and returns that followed, and measure what each contact reason costs, not just how often it occurs.

Support cost per order

Spread your Gorgias and team costs across orders and channels, so contribution margin includes customer service.

Where-is-my-order demand

Track delivery-related tickets against courier performance, and see when shipping delays turn into support load.

How it compares

Where Brandnata + Gorgias fits

Other ways teams currently piece this data together, and where each one runs out of reach.

ApproachCoverageWhere it falls short
Brandnata + Gorgias · this pageTickets, contact reasons and satisfaction scores linked to products, orders, refunds and support cost per orderN/A
Gorgias statistics (native) Ticket volume, response and resolution times, satisfaction and sales credited to supportShows sales, not refunds or margin, and doesn't connect tickets to product profitability
Profit dashboards with a helpdesk tab Support metrics displayed next to store metricsUsually side by side, without linking a contact reason to the refunds it led to
Ticket exports in spreadsheets Gorgias view exports matched to order and refund exportsExport links expire, and matching customers to orders by email is slow
Connected ecosystem

Gorgias works alongside every other connector

Data from Gorgias doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.

FAQ

Gorgias integration FAQs

How do I connect Gorgias to Brandnata?

An account owner or admin opens the REST API section of Gorgias settings and copies the API key. Enter your Gorgias domain, the login email shown there and the API key in Brandnata. The key gives broad access to the account, so store it like a password. Brandnata only uses it to read data.

Does Gorgias have an API?

Yes. Gorgias has a REST API for tickets, messages, customers, tags, satisfaction surveys and statistics, using your account email and an API key. Public apps can also connect with OAuth and specific read or write permissions.

What is a billable ticket in Gorgias?

A ticket becomes billable once at least one message is sent from the helpdesk, whether by an agent, a rule or AI Agent. It's counted once however many messages follow. Changing tags or the assignee alone doesn't make a ticket billable, and an outbound email counts even if the customer never replies.

How does Gorgias measure customer satisfaction?

Gorgias can send a satisfaction survey after a ticket is resolved, asking for a score from 1 to 5 and an optional comment, with at most one survey per ticket. Brandnata links those scores to the customer's orders, so you can see whether low scores are followed by refunds or lost repeat purchases.

What are contact reasons in Gorgias?

Contact reason is one of the managed ticket fields Gorgias creates by default, together with product and resolution, and Gorgias can suggest a contact reason automatically. Brandnata uses these fields to group tickets by cause and product.

How does Gorgias credit revenue to support?

Gorgias revenue statistics credit a sale to support when a customer who had a ticket places an order, matched on email through your connected store. That figure shows sales influenced by support. Brandnata adds the other side: refunds and returns linked to tickets.

Can Brandnata reply to or close Gorgias tickets?

No. Brandnata only reads tickets, fields, customers and survey results. It doesn't send replies, change ticket status, edit tags or run macros.

Get started

Connect Gorgias in about 5 minutes

Connects through a Gorgias REST API key, which an account owner or admin copies from the REST API section of Gorgias settings, used with your Gorgias domain and login email. Read-only to start, with your first reconciled numbers within a day.