Email, SMS & messagingBrandnata + Klaviyo
Connect Klaviyo and Brandnata tracks every campaign and flow's performance alongside the revenue it actually generates, so you know which automations are working and which are just sending mail.
Everything Klaviyo sends into Brandnata
Once connected, this data updates continuously, no manual export, no waiting on a nightly batch job.
Campaigns
Open, click and conversion rates for every campaign you send.
Flows
Welcome, abandoned cart, post-purchase and win-back flow performance.
Revenue attribution
Revenue directly attributed to email and SMS, matched to real orders.
Repeat customer signals
Which segments and flows are driving repeat purchases, not just first orders.
Not just synced, reconciled
Klaviyo's campaign and flow data is layered onto the same customer and order graph as your storefront, so email/SMS-attributed revenue is a real, order-matched number, comparable directly to what your ad channels report.
AI agents can act on Klaviyo data directly, always in suggest mode first, within limits you set.
Klaviyo · ConnectedLiveWhat this integration unlocks
Specific, Klaviyo-native use cases, not a generic list that applies to every connector the same way.
See exactly which flows (welcome, abandoned cart, win-back) earn their keep and which need a rebuild.
Connect specific customer segments to the revenue they generate across email, SMS and paid channels.
Understand when customers are likely to reorder and time flows around actual purchase cycles.
Compare email/SMS-driven revenue against paid acquisition to rebalance spend toward retention.
Where Brandnata + Klaviyo fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Klaviyo · this page | Flow and campaign revenue matched to real orders, ranked directly against paid acquisition channels | N/A |
| Klaviyo's own analytics | Open, click and platform-attributed revenue per campaign and flow | Attribution stays inside Klaviyo, with no easy side-by-side against Meta, Google or marketplace-driven revenue |
| A separate CDP or attribution tool | Cross-channel customer journey tracking | Adds another subscription and integration to maintain, often without the inventory or fulfillment context |
| Manual revenue tagging | UTM-tagged links reviewed manually against order exports | Breaks down quickly across dozens of flows and segments, and rarely stays current |
Klaviyo works alongside every other connector
Data from Klaviyo doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Klaviyo usually connect these too.
Orders, revenue, products, customers and inventory, synced live.
Campaigns, spend, ROAS and audience performance, tied to real revenue.
Search, Shopping and Performance Max spend, matched to real orders.
Marketplace sales, fees, ads and inventory across every Amazon region.
Frequently Asked Questions
How is flow revenue different from what Klaviyo reports?
Klaviyo's own revenue attribution is platform-reported. Brandnata matches each flow and campaign's activity against real, confirmed orders from your connected storefront, so the revenue figure is order-matched rather than self-attributed.
Can I see which specific flows are worth keeping?
Yes, every flow (welcome, abandoned cart, post-purchase, win-back) is ranked by the order-matched revenue it actually drives, making it clear which ones are earning their keep.
Does this replace Klaviyo, or work alongside it?
It works alongside Klaviyo. You keep building and sending campaigns and flows in Klaviyo as usual, Brandnata adds the reconciled revenue and repeat-purchase view on top.
Does it track SMS as well as email?
Yes, both email and SMS campaigns and flows are tracked and attributed the same way.
Connect Klaviyo in about 5 minutes
OAuth only, read-only to start. See your first reconciled numbers the same day.