Pinterest Ads ROAS tracked against the sales you kept
Brandnata connects to Pinterest Ads through a Pinterest business account sign-in (OAuth) that grants read-only access to the ad accounts and reporting you choose, in about 5 minutes. The connection is read-only by default, and Pinterest Ads data is reconciled with every other channel you connect in one dashboard.
Brandnata's Pinterest Ads integration brings in spend, impressions, saves, outbound clicks and conversions for your campaigns, ad groups and ads. Because Pinterest shoppers often plan a purchase over weeks, Brandnata shows Pinterest's 30-day click credit next to revenue from orders you kept, so you can judge the channel on sales rather than on the platform's own count.
Everything Pinterest Ads sends into Brandnata
Once connected, spend and delivery data refreshes throughout the day, and conversions from recent weeks are treated as provisional because Pinterest can still credit sales to those clicks.
Campaigns, ad groups & ads
Spend, impressions, CPM and frequency for standard, shopping and Performance+ campaigns.
Saves & outbound clicks
Pin clicks, outbound clicks to your site and saves, the signal that a shopper is planning to come back.
Conversions
Checkouts and add-to-carts reported by the Pinterest tag or Conversions API, split into click and view where Pinterest provides it.
ROAS & cost per checkout
Pinterest-reported ROAS and cost per checkout, alongside ROAS calculated from confirmed orders.
Not just synced, reconciled
Pinterest Ads supplies spend, delivery and engagement data, while revenue comes from orders your storefront and marketplaces confirm. That keeps a 30-day click window from overstating Pinterest's contribution and lets saves and outbound clicks explain where sales may arrive later.
Pinterest Ads data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Pinterest Ads.
What this integration unlocks
Specific, Pinterest Ads-native use cases, not a generic list that applies to every connector the same way.
Compare the revenue Pinterest attributes to your ads with revenue from orders your store confirmed, after refunds, and see how much of the platform figure holds up.
Pinterest users often save an idea and buy weeks later. Brandnata keeps recent weeks provisional, so a campaign isn't cut before its sales have had time to arrive.
See spend and orders by product for catalog-based shopping campaigns, and which products bring in profit once returns are taken off.
Put Pinterest on the same profit scale as your other social channels to decide where additional budget will earn the most.
Where Brandnata + Pinterest Ads fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Pinterest Ads · this page | Pinterest spend and engagement measured against confirmed orders, on the same profit scale as Meta, TikTok and Google | N/A |
| Pinterest Ads Manager (native) | Pinterest-reported conversions, ROAS, saves and audience insights | Sales are counted under Pinterest's attribution window, so an order can also be claimed by Meta or Google, and refunds aren't taken off |
| Google Analytics 4 | Sessions and purchases from Pinterest traffic, credited by GA4's own attribution model | Usually under-credits Pinterest, since many buyers return days later through search or direct visits, and it has no Pinterest spend |
| Manual spreadsheet tracking | Pinterest exports set beside store order exports by hand | Slow to rebuild, and conversion counts from the last few weeks keep moving after you export them |
Pinterest Ads works alongside every other connector
Data from Pinterest Ads doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Pinterest Ads usually connect these too.
Campaigns, spend, ROAS and audience performance, tied to real revenue.
Campaign spend, clicks and conversions, checked against orders you actually kept.
Search, Shopping and Performance Max spend, matched to real orders.
Orders, revenue, products, customers and inventory, synced live.
Frequently Asked Questions
How do I connect Pinterest Ads to Brandnata?
Choose Pinterest Ads in Brandnata and sign in with the Pinterest business account that has access to your ad accounts. Pinterest shows its authorization screen with the permissions requested, which are read access to your ads and reporting. Approve it, select the ad accounts to include and your campaign history begins to sync.
What attribution window does Pinterest Ads use?
Pinterest's default is a 30-day click and 1-day view window. Pinterest dropped its separate engagement window on April 1, 2025, leaving click and view. Advertisers can choose other combinations in reporting, so Brandnata labels the window behind the figures it shows.
Why doesn't Pinterest Ads revenue match my Shopify sales?
Pinterest credits a sale to an ad if the shopper clicked within 30 days or viewed it the day before buying, under its default settings. The same shopper may also have clicked a Google or Meta ad, and those platforms claim the order too, so the platform totals add up to more than you sold. Brandnata takes revenue from confirmed orders and shows Pinterest's figure next to it.
Is Pinterest advertising worth it for ecommerce brands?
Pinterest is usually strongest for products people plan ahead for, such as home, fashion, beauty and gifts, where shoppers save ideas before they buy. Whether it pays for your brand comes down to margins and timing, so judge it on profit from Pinterest-driven orders over several weeks, not on the first few days of a campaign.
How do I track Pinterest Ads ROAS accurately?
Divide revenue from confirmed orders by Pinterest spend, after removing refunds and cancellations, and use a period long enough to cover Pinterest's 30-day click window. Install the Pinterest tag together with the Conversions API so fewer purchases go unreported. Brandnata does the calculation from your store's orders and shows it beside the ROAS Pinterest reports.
Does the integration include Pinterest shopping and Performance+ campaigns?
Yes. Standard, shopping and Performance+ campaigns are all reported through the same ad account, and Brandnata brings in spend and conversions for each type so you can compare them.
Can Brandnata change my Pinterest campaigns?
No. The connection is read-only, so Brandnata can't edit budgets, bids, Pins or audiences. You can disconnect it in Brandnata or remove the app's access from your Pinterest account settings at any time.
Can I connect more than one Pinterest ad account?
Yes. If you run separate ad accounts for different regions or through an agency, connect them all and view them individually or combined.
Connect Pinterest Ads in about 5 minutes
Connects through a Pinterest business account sign-in (OAuth) that grants read-only access to the ad accounts and reporting you choose. Read-only to start, with your first reconciled numbers within a day.