Brandnata + YotpoReviews & supportYotpo review insights linked to returns and profit
Brandnata connects to Yotpo through your Yotpo app key and secret key, which an account admin finds under Account Settings > General Settings in Yotpo, in about 5 minutes. The connection is read-only by default, and Yotpo data is reconciled with every other channel you connect in one dashboard.
Brandnata's Yotpo integration reads your product reviews, star ratings and average scores per product. Ratings and recurring topics are placed next to each product's return rate, refunds and margin, so you can see what the problems customers mention are costing, not only how they feel about a product.
Everything Yotpo sends into Brandnata
Once connected, new reviews and rating changes sync throughout the day. Yotpo's API makes new reviews available about an hour after they're submitted.
Reviews & ratings
Product reviews with star rating, title, text, date and verified buyer status.
Product scores
Average score and review count for each product, tracked over time.
Review topics
Recurring subjects such as fit, quality or delivery, grouped by product.
Product mapping
Reviews linked to the products in your store catalog, so they can be joined to orders and returns.
How Brandnata uses Yotpo data
Yotpo captures what customers say about each product. Brandnata links reviews to orders, returns and refunds from your Shopify or other store, and to the ad spend behind each product, so review feedback is weighed by the money it represents.
Yotpo data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Yotpo.
What you can do with Yotpo in Brandnata
Specific, Yotpo-native use cases, not a generic list that applies to every connector the same way.
See whether poorly rated products also have high return rates and refunds, and what that costs each month.
When reviews keep mentioning fit or quality, Brandnata shows the refunds and returns on those products, helping decide what to fix first.
Move ad budget away from low-rated, high-return products toward well-reviewed products with healthy margins.
Track ratings and return rates after a supplier, sizing or packaging change to confirm the issue is fixed.
Where Brandnata + Yotpo fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Yotpo · this page | Ratings and topics by product, beside return rate, refunds, margin and ad spend | N/A |
| Yotpo Insights (native) | Review topics with sentiment scores, by product, region and collection | No link to returns, refunds or margin, so the cost of a topic isn't visible |
| Data pipelines | Yotpo reviews loaded into a warehouse or BI tool | You build the joins to orders and returns and maintain them |
| Review exports in spreadsheets | Yotpo exports matched to product and return reports | Manual and quickly out of date |
Yotpo works alongside every other connector
Data from Yotpo doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Yotpo usually connect these too.
Judge.me reviews and ratings by product, connected to return rates, refunds and margin.
Gorgias tickets, contact reasons and satisfaction scores, connected to the orders, products and refunds behind them.
Orders, revenue, products, customers and inventory, synced live.
Attentive campaigns, journeys and attributed conversions, compared with store orders, refunds and margin.
Yotpo integration FAQs
How do I connect Yotpo to Brandnata?
Sign in to Yotpo as an account admin, open Account Settings > General Settings and copy your app key. Click Get secret key and enter the verification code Yotpo emails you. Enter both keys in Brandnata. Only admins can see the secret key, so staff users need an admin to do this.
Where do I find my Yotpo API key?
The app key, also called the store ID, is at the bottom of Account Settings > General Settings. The secret key is in the same place behind Get secret key, which requires email verification.
Does Yotpo analyze review sentiment?
Yes. Yotpo Insights groups reviews into topics and gives each a sentiment score from -100 to +100, by product, region or collection. It doesn't include Q&A, photos or syndicated reviews, and it doesn't connect topics to returns or refunds, which is what Brandnata adds.
Can I see which review topics lead to returns?
Not in Yotpo, which has no return or refund data. With Yotpo and your store connected, Brandnata places topics and ratings beside return rate and refund value for each product.
Does Yotpo still offer SMS and email?
No. Yotpo left SMS and email marketing in 2025 and named Attentive its preferred partner for customers moving over. Yotpo now focuses on reviews, loyalty and referrals, and visual content. Brandnata also connects to Attentive.
How up to date is Yotpo data?
Yotpo's API makes new reviews available about an hour after submission, and Insights refreshes daily. Brandnata syncs throughout the day.
Can Brandnata publish or reply to Yotpo reviews?
No. Yotpo's secret key isn't limited to reading, but Brandnata only reads reviews and ratings. It doesn't publish, hide, reply to or delete reviews, or send review requests.
Connect Yotpo in about 5 minutes
Connects through your Yotpo app key and secret key, which an account admin finds under Account Settings > General Settings in Yotpo. Read-only to start, with your first reconciled numbers within a day.