Perimattic
Brandnata + GoKwikPayments & checkout

GoKwik checkout orders, measured on RTO and profit

Brandnata connects to GoKwik through the GoKwik orders already recorded in your Shopify or WooCommerce store, together with reports you export from the GoKwik merchant dashboard, in about 5 minutes. The connection is read-only by default, and GoKwik data is reconciled with every other channel you connect in one dashboard.

Brandnata's GoKwik integration brings in orders placed through GoKwik checkout with their payment mode, COD or prepaid, and the fees charged on them. Combined with delivery and RTO data from your courier and ad spend from your ad accounts, it shows what COD and prepaid orders really earn, and whether lower RTO is showing up in your margin.

Brandnata Finance dashboard showing gross-to-net sales, payment mix and net margin by channel
COD vs prepaid profit
Split
Your courier's delivery data
RTO source
Shopify and WooCommerce
Stores
What you can connect

Everything GoKwik sends into Brandnata

Once connected, GoKwik checkout orders sync with your store data throughout the day, and GoKwik report data updates each time a new export is added.

Brandnata

Checkout orders

Orders placed through GoKwik checkout, with payment mode, discount and order value.

COD & prepaid split

Cash on delivery and prepaid orders, including COD orders converted to prepaid at checkout.

RTO outcomes

Delivered and returned-to-origin results from your courier, matched to each GoKwik order.

Checkout & payment fees

Fees on prepaid payments and checkout charges, from your GoKwik reports and payment records.

How Brandnata uses it

How Brandnata uses GoKwik data

GoKwik sits at checkout, where it shapes how customers pay. Brandnata follows those orders through delivery using courier data from Shiprocket or Delhivery, adds payment fees and ad spend, and reports profit by payment mode, so checkout decisions are judged on what reaches your bank account.

A team reviewing reconciled sales and performance data together

GoKwik data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in GoKwik.

Key capabilities

What you can do with GoKwik in Brandnata

Specific, GoKwik-native use cases, not a generic list that applies to every connector the same way.

Profit by payment mode

Compare margin on COD and prepaid orders after RTO, forward and return shipping, COD charges and payment fees.

RTO savings you can see in margin

GoKwik reports the RTO it helps avoid. Brandnata tracks your actual RTO rate and its cost over time, so the effect can be checked in your own numbers.

RTO by product and pin code

Find the products, pin codes and campaigns where COD orders most often come back, and decide where COD is worth offering.

Prepaid incentives measured

See whether discounts offered to switch COD orders to prepaid cost less than the RTO they prevent.

How it compares

Where Brandnata + GoKwik fits

Other ways teams currently piece this data together, and where each one runs out of reach.

ApproachCoverageWhere it falls short
Brandnata + GoKwik · this pageGoKwik orders followed through delivery and RTO, with shipping, payment fees and ad spend, giving profit by payment modeN/A
GoKwik dashboard (native) Checkout conversion, COD to prepaid conversion and RTO risk insightsNo ad spend or product costs, and RTO results depend on courier data held elsewhere
Courier dashboards (Shiprocket, Delhivery) Delivery, RTO and shipping charges per shipmentNo link to checkout behaviour, discounts or the campaign that brought the order
Spreadsheets Store, courier and GoKwik exports joined by order IDRTO is only known weeks after the order, so the sheet has to be rebuilt every time
Connected ecosystem

GoKwik works alongside every other connector

Data from GoKwik doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.

FAQ

GoKwik integration FAQs

How do I connect GoKwik to Brandnata?

Connect the Shopify or WooCommerce store that uses GoKwik checkout, and Brandnata picks up GoKwik orders with their payment mode from your store records. For checkout fees and GoKwik's own reporting, export reports from the GoKwik merchant dashboard and add them in Brandnata.

Does GoKwik have a public API?

GoKwik doesn't publish a self-serve merchant API. Its integrations with other tools are set up through partnerships or on request, which is why Brandnata relies on your store's order records and GoKwik's dashboard reports.

How does GoKwik reduce RTO?

GoKwik scores the risk of each order at checkout using data from its merchant network, then responds, for example by asking for confirmation, offering an incentive to pay online or limiting cash on delivery for high-risk orders. Brandnata measures the result in delivered orders and RTO cost.

Is COD less profitable than prepaid?

Often, but not always. COD orders tend to have more RTO, which costs forward and return shipping on a sale that never happened, plus COD handling charges. Prepaid orders carry payment fees and sometimes a discount. Brandnata compares both after all of these costs, by product and pin code.

Does GoKwik checkout affect my analytics tracking?

It can. GoKwik replaces the standard checkout, so tools that rely on the platform's own checkout pages may miss events. Brandnata reads the completed orders from your store rather than checkout page events, so GoKwik orders are counted.

GoKwik, Shiprocket Checkout or Razorpay Magic Checkout?

Each one says it improves conversion and reduces RTO, but there's no independent benchmark. The fair test is your own data: compare RTO rate, conversion and profit per order before and after a switch. Brandnata keeps those numbers on the same definitions whichever checkout you use.

Can Brandnata change my GoKwik checkout settings?

No. Brandnata reads orders and reports. It doesn't change GoKwik checkout rules, COD settings, offers or payment options.

Get started

Connect GoKwik in about 5 minutes

Connects through the GoKwik orders already recorded in your Shopify or WooCommerce store, together with reports you export from the GoKwik merchant dashboard. Read-only to start, with your first reconciled numbers within a day.