Perimattic
Brandnata + ONDCMarketplaces

ONDC seller profit after buyer app, seller app and delivery fees

Brandnata connects to ONDC through the order and settlement reports from your ONDC seller app, or, if your seller app syncs ONDC orders into Shopify, WooCommerce or your OMS, those orders, in about 5 minutes. The connection is read-only by default, and ONDC data is reconciled with every other channel you connect in one dashboard.

ONDC is India's open network, so your orders arrive through a seller app and each one carries a buyer app finder fee, a seller app fee and a delivery charge set per order. Brandnata reads your seller app's order and settlement reports, adds product costs and returns, and shows what each ONDC order and SKU actually earns next to your other channels.

Brandnata Marketplace & Operations dashboard showing marketplace sales, returns and fees by channel
Seller app reports
Connection
Settlement reports
Fee source
Your seller app
Linked to
What you can connect

Everything ONDC sends into Brandnata

Settlement data updates each time a new seller app report is added, and ONDC orders that reach your store or OMS sync throughout the day.

Brandnata

ONDC orders

Orders received through your seller app, with SKU, quantity, order value, buyer app, delivery city and status.

Finder and seller app fees

The buyer app finder fee agreed on each order and your seller app's fee, as percentages or flat amounts from your settlement reports.

Delivery charges

The logistics charge for each order, whether delivery was booked through a logistics provider on the network or shipped by you.

Settlements & returns

Amounts paid out per order, amounts withheld until the return window closes, refunds, cancellations and GST TCS deducted.

How Brandnata uses it

How Brandnata uses ONDC data

ONDC orders and settlements are matched to SKUs and combined with the product costs you already use for Shopify, Amazon and Flipkart. Delivery charges sit next to Shiprocket and Delhivery costs, and orders that reach EasyEcom or Unicommerce are reconciled once, so ONDC is judged on the same profit definition as every other channel.

A team reviewing reconciled sales and performance data together

ONDC data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in ONDC.

Key capabilities

What you can do with ONDC in Brandnata

Specific, ONDC-native use cases, not a generic list that applies to every connector the same way.

Profit per ONDC order and SKU

Start from the order value, subtract the finder fee, seller app fee, delivery charge and product cost, then account for returns once the return window closes.

Fees by buyer app

Finder fees are proposed per order by each buyer app, so Brandnata shows what each buyer app costs you and what its orders earn.

Payouts checked against orders

Match each settlement to the orders it covers, and see which amounts are still withheld or missing.

ONDC next to other marketplaces

Compare ONDC margin per SKU with Amazon, Flipkart and your own Shopify store, using the same product costs and profit definition.

How it compares

Where Brandnata + ONDC fits

Other ways teams currently piece this data together, and where each one runs out of reach.

ApproachCoverageWhere it falls short
Brandnata + ONDC · this pageOrders, finder fees, seller app fees, delivery, returns and payouts combined with product costs, by order, SKU and buyer appN/A
Seller app dashboard (native) Orders, catalogue, payouts and settlement reports for ONDC ordersProduct costs and your other channels aren't included, so profit per SKU across channels isn't shown
Marketplace fee calculators Estimated fees for one product at a price and commission you enterFinder fees and delivery charges change per order on ONDC, so estimates miss what you were actually charged
Spreadsheets Seller app settlement exports joined to product costs by SKUWithheld amounts are released after the return window, so payouts and orders rarely fall in the same month
Connected ecosystem

ONDC works alongside every other connector

Data from ONDC doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.

FAQ

ONDC integration FAQs

ONDC details on this page were last checked against ONDC's own documentation on .

How do I connect ONDC to Brandnata?

Brandnata connects through your ONDC seller app, since ONDC doesn't give brands a direct reporting API. Download the order and settlement reports from your seller app's dashboard and add them in Brandnata. If your seller app already syncs ONDC orders into Shopify, WooCommerce or your OMS, Brandnata can use those orders too.

How does a brand sell on ONDC?

A brand joins ONDC through a seller app, also called a seller network participant, rather than registering with ONDC directly. The seller app lists your catalogue on the network, receives orders placed through buyer apps, arranges delivery and settles payments with you. Some seller apps can import your catalogue from Shopify.

What fees do sellers pay on ONDC?

Sellers usually pay a buyer app finder fee, a seller app fee and a delivery charge on each order. ONDC's policy lets buyer apps set the finder fee as a percentage of total order value or a flat amount, with no cap, and the seller app must agree before the order completes. Seller app fees vary by app.

Does ONDC charge sellers a commission?

ONDC doesn't charge sellers a commission on orders; the fees on an order come from the buyer app, the seller app and the logistics provider. ONDC's policy allows it to charge network participants a nominal fee per successful transaction after 30 days' notice, which a seller app may pass on in its own charges.

When do ONDC sellers get paid?

Payment timing depends on your seller app, which settles with you under ONDC's Reconciliation and Settlement Framework. Part of the order value can be withheld until the return window closes, so a payout often covers orders from earlier periods. Brandnata matches each payout to the orders it covers.

Who deducts GST TCS on ONDC orders?

Usually the seller app. CBIC Circular 194/06/2023-GST says that when several e-commerce operators are involved, the supplier-side operator that releases payment to the seller collects TCS. If that operator is itself the supplier, the buyer-side operator collects it instead. Brandnata reads the TCS shown in your settlement reports.

Can Brandnata change my ONDC listings or orders?

No. Brandnata reads the data in your seller app reports and in orders already synced to your store or OMS. It doesn't edit your catalogue, prices or stock, accept or cancel orders, book deliveries, or change fees with buyer apps or your seller app.

Get started

Connect ONDC in about 5 minutes

Connects through the order and settlement reports from your ONDC seller app, or, if your seller app syncs ONDC orders into Shopify, WooCommerce or your OMS, those orders. Read-only to start, with your first reconciled numbers within a day.