Swiggy Instamart sales reports, reconciled to profit by SKU
Brandnata connects to Swiggy Instamart through the sales, purchase order, inventory, payout and ads reports Instamart shares with your brand, or the Instamart POs already flowing into Unicommerce or EasyEcom, in about 5 minutes. The connection is read-only by default, and Swiggy Instamart data is reconciled with every other channel you connect in one dashboard.
Brandnata's Swiggy Instamart integration brings in the purchase orders, sales, inventory, payout and ads reports Instamart shares with your brand, along with POs already in your order management system. It subtracts commission or margin, deductions, write-offs and ad spend from each SKU, so Instamart is measured on profit rather than order value.
Everything Swiggy Instamart sends into Brandnata
Report data updates each time a new file is uploaded or forwarded, and Instamart POs received through Unicommerce or EasyEcom sync throughout the day.
Purchase orders
Instamart POs with item code, quantity, price and the warehouse or pin code they are raised for, alongside what you shipped.
Sales by city
Units sold and sales value by SKU and city, used to see how stock sells once it reaches Instamart's dark stores.
Payouts & commission
Settlements from Instamart with commission or margin, GST on fees and other deductions shown line by line where reports allow.
Instamart ads
Spend and results from banners, sponsored listings and other Instamart placements, assigned to the SKUs they promoted.
How Brandnata uses Swiggy Instamart data
Instamart sends POs, sales and settlements in separate files, and none of them carries your product cost. Brandnata joins them with POs from Unicommerce or EasyEcom and your costs, then compares Instamart with Zepto, Blinkit and Amazon on one profit definition.
Swiggy Instamart data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Swiggy Instamart.
What you can do with Swiggy Instamart in Brandnata
Specific, Swiggy Instamart-native use cases, not a generic list that applies to every connector the same way.
Commission is only one line. Brandnata adds GST on fees, inbound and storage charges, expired or damaged stock and ad spend to show the real cost per unit.
Track expiry, damage and return deductions against the products they belong to, which matters most for food and other short shelf life items.
Swiggy is moving Instamart toward buying stock from brands. Keeping PO prices and payouts in one place makes it easy to compare margin before and after your terms change.
Where Brandnata + Swiggy Instamart fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Swiggy Instamart · this page | POs, sales, payouts, write-offs and ad spend combined with product costs, giving profit per SKU and city | N/A |
| Instamart reports (native) | Sales, PO, inventory and payout reports shared with the brand | Each report covers one part of the business, and none of them includes your product cost |
| Order management system alone | Instamart POs, dispatches and invoices in Unicommerce or EasyEcom | Tracks fulfilment well, but not sell-through, ad spend or deductions taken at settlement |
| Spreadsheets | Manual joins of PO, sales and settlement files | Commission, GST on fees and write-offs are easy to miss, so margin looks better than it is |
Swiggy Instamart works alongside every other connector
Data from Swiggy Instamart doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Swiggy Instamart usually connect these too.
Zepto purchase orders, brand portal sales, ad spend and deductions, matched to product costs for profit by SKU and pin code.
Blinkit purchase orders, sales, fill rate, ad spend and deductions, combined with product costs to show profit per SKU.
EasyEcom orders, returns and inventory across marketplaces and quick commerce, combined with fees and ad spend to show profit.
Unicommerce orders, shipments and returns across your marketplaces, combined with fees and ad spend to show real profit.
Swiggy Instamart integration FAQs
Swiggy Instamart details on this page were last checked against Swiggy Instamart's own documentation on .
How do I connect Swiggy Instamart to Brandnata?
Upload the sales, purchase order, inventory, payout and ads reports Instamart shares with your brand, or forward them to Brandnata on a schedule. If your Instamart POs already reach Unicommerce or EasyEcom, connect that system and Brandnata reads the Instamart orders from it.
Does Swiggy Instamart have an API for brands?
There is no public analytics API for brands. Order management systems connect for POs only: Unicommerce lists an Instamart API integration with shipping notices, while EasyEcom reads PO emails you auto-forward. Sales, payout and ads data still come from reports.
Is Swiggy Instamart a marketplace or an inventory model?
Instamart has run as a marketplace since 2020, with brands and sellers paying commission. In August 2026 Swiggy shareholders approved an ownership change that lets it move to an inventory-led model, so check which terms your current agreement uses.
What commission does Swiggy Instamart charge?
Swiggy doesn't publish a standard Instamart commission. Rates depend on category and your agreement, and GST is charged on fees on top. Brandnata reads the commission and deductions in your own settlement reports rather than relying on published estimates.
How do I calculate profit per SKU on Instamart?
Start with the price Instamart pays or the sale value after commission, then subtract product cost, GST on fees, inbound and storage charges, write-offs and the ad spend behind that SKU. Brandnata does this from your reports for each SKU and city.
How is selling on Instamart different from Zepto or Blinkit?
The main difference is the commercial model. Blinkit now buys most stock on purchase orders, Zepto mixes PO supply with a marketplace, and Instamart has worked on commission while moving toward inventory. Brandnata compares all three on the same profit definition.
Can Brandnata change my Instamart listings or ads?
No. Brandnata reads the reports and PO data you share. It doesn't accept POs, change prices, listings or stock, or create, pause or edit Instamart ad campaigns.
Connect Swiggy Instamart in about 5 minutes
Connects through the sales, purchase order, inventory, payout and ads reports Instamart shares with your brand, or the Instamart POs already flowing into Unicommerce or EasyEcom. Read-only to start, with your first reconciled numbers within a day.