Brandnata + ZeptoMarketplacesZepto seller dashboard data, turned into profit per SKU
Brandnata connects to Zepto through the sales, purchase order, inventory and ads reports you download from the Zepto brand portal, or the Zepto POs already flowing into Unicommerce or EasyEcom, in about 5 minutes. The connection is read-only by default, and Zepto data is reconciled with every other channel you connect in one dashboard.
Brandnata's Zepto integration reads the purchase orders, sales, inventory and ads data your team already pulls from the Zepto brand portal and your order management system. It adds product costs, deductions and Zepto ad spend, so each SKU shows what it earns on Zepto after everything the brand portal leaves out.
Everything Zepto sends into Brandnata
Report data updates whenever a new export is uploaded or forwarded, and Zepto POs received through Unicommerce or EasyEcom sync throughout the day.
POs & dispatches
Zepto purchase orders by vendor code and store, with ordered quantity, PO price and what you dispatched against each one.
Sales by location
Units and sales value by SKU, city and, where your reports include it, pin code, from the Zepto brand portal.
Zepto ads
Spend, impressions and attributed sales from campaigns run on Zepto's ad platform, matched to the SKUs they promoted.
Payouts & deductions
Payments received from Zepto and the deductions taken from them, such as short receipts, damages and other charges.
How Brandnata uses Zepto data
Zepto reports sales and ads in its own portal but has no view of what your products cost to make or ship. Brandnata adds those costs, then reports Zepto beside Blinkit, Swiggy Instamart, Amazon and your Shopify store, with Zepto POs taken from Unicommerce or EasyEcom where you already use them.
Zepto data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Zepto.
What you can do with Zepto in Brandnata
Specific, Zepto-native use cases, not a generic list that applies to every connector the same way.
See which products still make money on Zepto once PO price, product cost, deductions and ad spend are all counted, and which only add volume.
Compare units dispatched with units Zepto accepted, so shortfalls and rejected stock are visible before they quietly reduce your payout.
Zepto can switch on campaigns for brands, so Brandnata sets that spend against the margin on the units sold to show whether it paid back.
Put Zepto beside Blinkit, Swiggy Instamart and your own store on one profit definition to decide where stock and ad budget should go.
Where Brandnata + Zepto fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Zepto · this page | POs, sales, deductions and Zepto ad spend combined with product costs, giving profit per SKU and location | N/A |
| Zepto brand portal (native) | Daily sales and performance data for your products on Zepto | Shows what sold on Zepto, but not what each unit cost you or what was deducted later |
| Zepto Atom (paid add-on) | Live pin code sales, impressions, conversions and market share | Deeper Zepto demand data, still without your costs or other channels |
| Spreadsheets | Portal downloads and PO files joined by SKU | PO, sales and payout files use different dates and codes, so matching them each month is slow and error prone |
Zepto works alongside every other connector
Data from Zepto doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Zepto usually connect these too.
Blinkit purchase orders, sales, fill rate, ad spend and deductions, combined with product costs to show profit per SKU.
Instamart purchase orders, sales, payouts and ad spend, joined with product costs to show what each SKU earns.
Unicommerce orders, shipments and returns across your marketplaces, combined with fees and ad spend to show real profit.
EasyEcom orders, returns and inventory across marketplaces and quick commerce, combined with fees and ad spend to show profit.
Zepto integration FAQs
Zepto details on this page were last checked against Zepto's own documentation on .
How do I connect Zepto to Brandnata?
Download your sales, purchase order, inventory and ads reports from the Zepto brand portal and upload them in Brandnata, or forward them on a schedule. If Unicommerce or EasyEcom already receives your Zepto POs, connect that tool and Brandnata picks up the Zepto orders from it.
Does Zepto have an API for brands?
Not a public one for analytics. Zepto does approve an EDI connection for some vendors, which order management systems such as Unicommerce use to fetch POs and send shipping notices. Sales, inventory and ads data still come from brand portal reports.
Is Zepto a marketplace or an inventory model?
Both, for now. Foreign ownership rules stop Zepto from holding retail inventory directly, so most brands sell stock to a Zepto entity on purchase orders while other sellers list through its marketplace. Brandnata works from whichever model appears in your own reports.
How much commission does Zepto charge brands?
Zepto doesn't publish a standard rate. Margins and commissions vary by category and are agreed with your category manager, so figures quoted online are estimates. Brandnata uses the PO prices, payouts and deductions in your reports instead of a guessed percentage.
What is Zepto Atom?
Zepto Atom is a paid analytics subscription for brands, launched in May 2025 on top of the free Zepto brand portal. It adds pin code level sales, impressions, conversions and market share, refreshed every minute. It doesn't include your product costs or other channels.
How do Zepto ads work for brands?
Zepto runs its own ad platform for brands and sellers on the app, with keyword targeting and bid recommendations. In 2025 it began switching on campaigns for some brands automatically, so it is worth checking spend against margin each month, which Brandnata does by SKU.
Can Brandnata change my Zepto listings, POs or ads?
No. Brandnata only reads the reports and order data you share. It doesn't accept or reject POs, change prices or listings, or start, pause or edit Zepto ad campaigns.
Connect Zepto in about 5 minutes
Connects through the sales, purchase order, inventory and ads reports you download from the Zepto brand portal, or the Zepto POs already flowing into Unicommerce or EasyEcom. Read-only to start, with your first reconciled numbers within a day.