Brandnata + CriteoAd platformsCriteo ROAS and profit, checked against real orders
Brandnata connects to Criteo through the Criteo consent screen, where an admin on your Criteo account approves read access to analytics for the portfolios you choose, in about 5 minutes. The connection is read-only by default, and Criteo data is reconciled with every other channel you connect in one dashboard.
Brandnata's Criteo integration reads campaign spend, impressions, clicks and the sales Criteo attributes to them. Credited sales are compared with the orders in your store, refunds and product costs are applied, and overlaps with Meta Ads and Google Ads are shown, so retargeting is judged on profit rather than on Criteo-reported ROAS.
Everything Criteo sends into Brandnata
Once connected, spend and performance sync daily, and recent days are refreshed as Criteo updates conversions within its attribution window.
Spend
Daily spend by campaign and ad set, including fees, in your account currency.
Clicks & impressions
Impressions, clicks and click-through rate by campaign.
Attributed sales
Sales and revenue Criteo credits to its ads, for comparison with the orders in your store.
Click and view credit
Whether conversions were credited after a click or after an impression alone, where the report allows.
How Brandnata uses Criteo data
Criteo supplies retargeting and display spend. Brandnata sets it beside spend from Meta Ads, Google Ads and other platforms, checks credited sales against orders from your Shopify, Salesforce Commerce Cloud or other store, and shows profit by campaign after refunds and product costs.
Criteo data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Criteo.
What you can do with Criteo in Brandnata
Specific, Criteo-native use cases, not a generic list that applies to every connector the same way.
Retargeting reaches people already likely to buy. Brandnata compares Criteo's credited sales with your store orders and other channels to show what it adds.
Apply product costs, discounts and refunds to the orders Criteo drove and see which campaigns make money.
An order can be claimed by Criteo, Meta Ads and Google Ads at once. Brandnata shows overlaps so channel totals match real sales.
Criteo spend appears with the rest of your ad budget, on the same profit definitions.
Where Brandnata + Criteo fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Criteo · this page | Spend and credited sales checked against store orders, refunds and costs, with overlaps against other channels | N/A |
| Criteo reports (native) | Spend, clicks, impressions, sales and ROAS under Criteo's attribution settings | Credited sales aren't checked against refunds, product costs or other channels' claims |
| Data connectors (Supermetrics) | Criteo data piped into spreadsheets or dashboards | You build the store matching, overlap logic and profit model yourself |
| Exports in spreadsheets | Criteo report exports compared with store orders | Recent days change as conversions are updated, so exports go out of date quickly |
Criteo works alongside every other connector
Data from Criteo doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Criteo usually connect these too.
Search, Shopping and Performance Max spend, matched to real orders.
Campaigns, spend, ROAS and audience performance, tied to real revenue.
Bing search, Shopping and Performance Max spend, tied to the orders it brought in.
Salesforce Commerce Cloud orders, returns and products, combined with ad spend, payment fees and shipping to show profit.
Criteo integration FAQs
How do I connect Criteo to Brandnata?
Choose Criteo in Brandnata to open Criteo's consent screen. A user with admin or manager rights on your Criteo account approves read access to analytics and picks the portfolios to share. You can revoke access from Criteo at any time.
What is Criteo's default attribution window?
Criteo's default reporting model is 30 days post-click. View-through credit and other windows depend on the campaign type and your account settings, so check them in Criteo before comparing figures with other platforms.
Why does Criteo ROAS look higher than in Shopify or GA4?
Criteo credits sales within its own windows, which can include view-through credit, and other channels may claim the same orders. Shopify and Google Analytics 4 use their own rules. Brandnata compares Criteo's credits with your actual orders and shows the overlaps.
Why do recent Criteo figures change?
Conversions keep arriving while the attribution window is open, so Criteo updates recent days after the fact. Brandnata refreshes recent data on each sync to stay aligned.
Does Criteo charge per click or per impression?
It depends on the campaign type and country. Brandnata uses the spend reported for your account, including fees, whichever billing model applies.
Is Criteo Retail Media part of this integration?
This integration covers Criteo's advertiser campaigns for your own site. Criteo Retail Media runs through a separate platform and API for ads on retailer sites.
Can Brandnata change my Criteo campaigns?
No. Brandnata requests read access to analytics only. It can't change budgets, bids, audiences or creatives.
Connect Criteo in about 5 minutes
Connects through the Criteo consent screen, where an admin on your Criteo account approves read access to analytics for the portfolios you choose. Read-only to start, with your first reconciled numbers within a day.