SAP B1 ↔ Braze — Customer Data Platform + Engagement
The SAP Business One ↔ Braze connector by ERPPlugs streams customer + order + purchase events from SAP B1 to Braze via the Users REST API so Canvas flows key off complete cross-channel behaviour. For enterprise D2C + retail brands running Braze as engagement layer + SAP B1 as ERP.
SAP B1 customer + order + purchase events stream to Braze via the Users REST API for cross-channel Canvas flows.
What this connector does
Braze is the enterprise customer engagement platform of choice for D2C brands scaling past Shopify + Klaviyo — its Canvas flow orchestration handles email + push + in-app + SMS across the customer lifecycle. Braze feeds well from mobile app SDKs but ERP-side customer data typically requires custom integration work. The ERPPlugs SAP B1 ↔ Braze connector wires SAP B1 into Braze's Users REST API + Events API so every customer + order + purchase event streams in real time. Cross-channel LTV, purchase frequency, and product-category preferences all become Braze user attributes usable in Canvas segmentation.
How data flows and what gets synced
The bridge between SAP Business One and Braze, and the exact records that move across it.
SAP Business One
ERPPlugs Engine
Braze
| Data Type | Direction | Frequency |
|---|---|---|
| Customer profiles | SAP B1 → Braze | Real-time |
| Purchase events | SAP B1 → Braze | Real-time |
| Product catalogue | SAP B1 → Braze | Every 15 min |
| Refund events | SAP B1 → Braze | Real-time |
Alternative SAP Business One <-> Braze integrations available to Indian businesses, and where each fits.
| Connector | Type | Braze Support | Typical Capabilities |
|---|---|---|---|
| SAP Business One ↔ BrazeThis page | Native ERP connector | ✓ Native | Braze REST API (Users + Events) integration, Real-time customer + order + purchase event streams, Customer attributes (LTV, order count, avg order value) |
| SAP Integration Suite (native) | Enterprise integration platform | Full (custom build required) | — |
| APPSeCONNECT | iPaaS platform for SAP B1 | Full | — |
| Celigo integrator.io | iPaaS platform | Via SAP B1 adapter | — |
| Boomi | Enterprise middleware | Via SAP B1 connector | — |
| Jitterbit | Enterprise iPaaS | Via SAP B1 adapter | — |
What's included
Key Benefits
Cross-Channel Customer Attributes
LTV + purchase frequency reflect all-channel truth.
Real-Time Event Streaming
Every purchase fires within seconds.
Canvas-Ready Event Schema
Name-value pair schema slots into any Canvas.
Multi-Workspace Ready
One B1 feeds multiple Braze workspaces.
Try the SAP Business One ↔ Braze Connector Free
Start with 1 connector and 100 transactions/month — no credit card required. See real data flowing between SAP Business One and Braze inside 5 minutes.
Compliance-ready. Live in minutes.
What you get out of the box for statutory compliance — and the exact steps to go live.
Setup in Minutes
Connect SAP B1
Point the ERPPlugs Bridge at your SAP B1 Service Layer.
Authorise Braze
Grant ERPPlugs Braze REST API key with Users + Events scopes.
Map events + attributes
Configure which B1 events fire Braze events; map UDFs to attributes.
Enable stream + backfill
Turn on real-time events + 12-24 month backfill.
Simple, Transparent Pricing
Plans from Rs 499/month — upgrade as you grow.
Basic
- 1 connector (read-only sync)
- Daily sync (manual trigger)
- Basic GST compliance (CGST, SGST, IGST)
- HSN code auto-mapping
- Community support
- Standard sync-status dashboard
- ERPPlugs branding on reports
- Data retention (30 days)
Starter
- 1 connector (read-write sync)
- 15-minute sync intervals
- Full GST compliance (CGST, SGST, IGST, RCM)
- HSN and SAC auto-classification
- Email support (48-hour response)
- Bank reconciliation with UTR matching
- Multi-user access (up to 3 users)
- Standard reporting dashboard
- No ERPPlugs branding on reports
- Data retention (12 months)
Growth
- 3 connectors (read-write sync)
- Real-time sync (under 30 seconds)
- Full GST compliance + e-invoice + e-way bill
- HSN, SAC, and TDS auto-classification
- Priority support (4-hour response)
- Bank reconciliation across multiple accounts
- Multi-user access (up to 10 users)
- Custom field mapping and transformations
- Advanced analytics dashboard
- Webhook notifications for every event
- Scheduled reports (daily / weekly / monthly)
- Data retention (36 months)
Enterprise
- Unlimited connectors
- Real-time sync with sub-second latency
- Dedicated account manager (1-hour SLA)
- Full GST + e-invoice + e-way bill + IRN
- White-label option (your brand on reports)
- Custom field mapping and business logic
- Advanced analytics + custom BI exports
- Webhook notifications with retry and DLQ
- SSO and role-based access control
- Custom SLA with uptime guarantees
- Onboarding workshop and dedicated CS team
- Data retention (7 years) and audit export
- India-region data residency (DPDP-aligned)
Frequently Asked Questions
Braze's Shopify integration handles order-side data from Shopify only. For brands with wholesale + retail + marketplace channels rolling into SAP B1, the ERPPlugs connector adds cross-channel completeness so Braze customer attributes reflect real total-spend.
LTV writes as a Braze user attribute updated in real time on every order. Canvas segmentation on "LTV > $500 and last purchase < 30 days ago" then works against truth.
purchase, refund, order_placed, order_shipped, order_delivered, product_viewed (if you feed that from your storefront), subscription_started, subscription_cancelled. Custom events configurable at setup.
Yes — enterprise Braze setups often run per-brand workspaces. A single SAP B1 instance can feed multiple Braze workspaces with per-workspace BP filtering.
The connector reads a Consent flag on each B1 BP (typically a UDF) and applies it to the Braze user attribute so consent-based suppression works correctly in Canvas.
Related Connectors
Other integrations you might find useful
SAP Business One ↔ Klaviyo
SAP B1 customer + order + product data streams to Klaviyo for segmentation, flows, and LTV-based campaigns — no more Shopify-only limitation.
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SAP Business One ↔ HubSpot Marketing
SAP B1 customers + orders + revenue sync to HubSpot Contacts + Deals + Custom Objects with correct lifecycle stages and closed-loop revenue attribution.
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SAP Business One ↔ Shopify
Enterprise-grade Shopify integration for SAP Business One with real-time order sync, tax jurisdiction mapping, and multi-warehouse inventory handling.
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SAP Business One ↔ Recharge
Every Recharge subscription event (renewal, pause, cancel, dunning) posts to SAP B1 with correct MRR, deferred revenue, and churn accounting.
Learn moreReady to connect SAP Business One with Braze?
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