SAP B1 ↔ HubSpot Marketing — Contacts + Deals + Lifecycle
The SAP B1 ↔ HubSpot Marketing connector by ERPPlugs syncs customers + orders + revenue from SAP Business One to HubSpot Contacts + Deals + Custom Objects with correct lifecycle stage transitions and revenue attribution. Closed-loop marketing analytics finally work when ERP-side revenue lands in HubSpot without a spreadsheet.
SAP B1 customers + orders + revenue sync to HubSpot Contacts + Deals + Custom Objects with correct lifecycle stages and closed-loop revenue attribution.
What this connector does
HubSpot Marketing is the leading platform for inbound marketing + lifecycle nurture at SMB + mid-market. The typical closed-loop marketing question — "which campaign drove the most revenue?" — falls apart when revenue lives in SAP B1 and campaigns live in HubSpot. The ERPPlugs SAP B1 ↔ HubSpot Marketing connector syncs SAP B1 customers to HubSpot Contacts + Companies, SAP B1 Sales Orders to HubSpot Deals, and per-order product data to HubSpot Custom Objects so revenue attribution across campaigns is directly readable. Lifecycle stage transitions (Lead → SQL → Opportunity → Customer) fire from SAP B1 events.
At a glance
- Category
- marketing
- Capabilities
- 10
- Synced data types
- 4
- Setup time
- ~5 minutes
How data flows and what gets synced
The bridge between SAP Business One and HubSpot Marketing, and the exact records that move across it.
SAP Business One
ERPPlugs Engine
HubSpot Marketing
| Data Type | Direction | Frequency |
|---|---|---|
| Contacts + Companies | SAP B1 → HubSpot | Real-time |
| Deals | SAP B1 → HubSpot | Real-time |
| Line-item detail | SAP B1 → HubSpot Custom Object | Real-time |
| Lifecycle transitions | SAP B1 → HubSpot | On event |
Alternative SAP Business One <-> HubSpot Marketing integrations available to Indian businesses, and where each fits.
| Connector | Type | HubSpot Marketing Support | Typical Capabilities |
|---|---|---|---|
| SAP Business One ↔ HubSpot MarketingThis page | Native ERP connector | ✓ Native | HubSpot CRM + Marketing Hub API integration, SAP B1 BP → HubSpot Contact + Company sync, SAP B1 Sales Order → HubSpot Deal with amount + stage |
| SAP Integration Suite (native) | Enterprise integration platform | Full (custom build required) | — |
| APPSeCONNECT | iPaaS platform for SAP B1 | Full | — |
| Celigo integrator.io | iPaaS platform | Via SAP B1 adapter | — |
| Boomi | Enterprise middleware | Via SAP B1 connector | — |
| Jitterbit | Enterprise iPaaS | Via SAP B1 adapter | — |
What's included
Everything this connector automates out of the box, no extra setup required.
Key Benefits
What changes for your team once this connector goes live.
Closed-Loop Revenue Attribution
Campaigns match revenue in HubSpot reports.
Lifecycle Stages Automated
Rules-based transitions fire from B1 events.
Multi-Portal Ready
One B1 feeds multiple HubSpot portals.
Deduplicated Contacts
Email + phone matching prevents duplicates.
Try the SAP Business One ↔ HubSpot Marketing Connector Free
Start with 1 connector and 100 transactions/month — no credit card required. See real data flowing between SAP Business One and HubSpot Marketing inside 5 minutes.
Compliance-ready. Live in minutes.
What you get out of the box for statutory compliance — and the exact steps to go live.
Setup in Minutes
Connect SAP B1
Point the ERPPlugs Bridge at your SAP B1 Service Layer.
Authorise HubSpot
Grant ERPPlugs HubSpot API access via OAuth.
Map lifecycle + attribution
Configure lifecycle stage rules + Deal Stage mapping.
Enable sync + backfill
Turn on real-time sync + historical backfill.
7-Day Free Trial
Start free for 7 days — no credit card required
Connect your ERP and start syncing in 5 minutes. Try ERPPlugs free for 7 days — no commitment, no payment details, cancel anytime.
- Full access to all 150+ ERP connectors
- Real-time data sync across every integration
- No credit card required to start
- 7 days, cancel anytime — no long-term commitment
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Docs, guides, and other ways to get more out of SAP Business One.
Frequently Asked Questions
When a SAP B1 Sales Order posts, the ERPPlugs connector creates the HubSpot Deal with amount + Deal Stage = Closed Won. HubSpot's attribution reports then match the Deal against the Contact's first-touch / last-touch campaign, so "campaign X drove $Y in revenue" becomes directly readable.
Rules fire on SAP B1 events — first order creates Lifecycle = Customer; subscription cancellation creates Lifecycle = Former Customer; no purchase in 12 months creates Lifecycle = At Risk. Rules configurable at setup.
Enterprise HubSpot often runs per-brand portals. A single SAP B1 instance can feed multiple HubSpot portals with per-portal BP filtering.
HubSpot dedupes on email address by default. The connector matches SAP B1 BPs to HubSpot Contacts on email (primary) + phone (secondary) so duplicates don't proliferate.
Yes — the connector syncs Deal + Contact + Company data usable by both Marketing Hub and Sales Hub. Sales Hub features (Sequences, Playbooks) work against the same synced data.
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