Brandnata + LooxReviews & supportLoox photo review analytics linked to returns and profit
Brandnata connects to Loox through a read-only Merchant API key you generate under Settings > API Keys in Loox, available on the Convert and Unlimited plans, in about 5 minutes. The connection is read-only by default, and Loox data is reconciled with every other channel you connect in one dashboard.
Brandnata's Loox integration reads your product and store reviews, star ratings, photos and videos, verified purchase status and the Shopify order that triggered each review request. You can see which products earn photo reviews and which get sent back, and whether the discounts you give for photo and video reviews pay for themselves in repeat orders.
Everything Loox sends into Brandnata
Once connected, new and updated reviews arrive through Loox webhooks as they happen, and a regular API sync throughout the day picks up anything a webhook missed, since Loox doesn't retry failed webhook deliveries.
Reviews & ratings
Product and store reviews with star rating, text, date, verified purchase status, moderation status and any reply you posted.
Photos & videos
Whether each review includes a photo or a video, with links to the approved media, by product.
Order references
The Shopify order ID that triggered each review request, plus the Shopify customer ID, so a review can be tied to its order.
Review discounts
Loox discount codes for photo and video reviews and referrals, as they're redeemed on later orders in Shopify.
How Brandnata uses Loox data
Loox shows which customers send photos and videos of what they bought. Brandnata matches those reviews to orders, returns, refunds and discount redemptions in Shopify, and to the ad spend behind each product in Meta Ads and Google Ads, so review volume is weighed against what each product actually earns.
Loox data feeds Brandnata's anomaly alerts and AI agent suggestions. The connection itself only reads data and never changes anything in Loox.
What you can do with Loox in Brandnata
Specific, Loox-native use cases, not a generic list that applies to every connector the same way.
See which products collect photo and video reviews and which get returned or refunded most, so a strong gallery on a high-return product doesn't hide a problem.
Compare each product's average Loox rating with its refund rate and refund value, and find products that look fine on stars but lose money after the sale.
Follow reviewed orders to the next purchase, and weigh the photo review discounts redeemed against the margin on the repeat orders they brought in.
Favor products with photo reviews, low returns and healthy margins in Meta Ads and Google Ads, and hold back on well-rated products that are often refunded.
Where Brandnata + Loox fits
Other ways teams currently piece this data together, and where each one runs out of reach.
| Approach | Coverage | Where it falls short |
|---|---|---|
| Brandnata + Loox · this page | Photo, video and star reviews matched to orders, beside return rate, refunds, review discount cost, margin and ad spend | N/A |
| Loox dashboard (native) | Review moderation, review request emails, photo review discounts and referral programs | No return, refund or margin data, so it can't show what a product's reviews are worth after the sale |
| Shopify product metafields | Average rating and review count per product, which Loox writes to Shopify when reviews are published | Totals only, with no individual reviews, media or link to the orders that were reviewed |
| Review exports in spreadsheets | Loox CSV review exports matched by hand to order and return reports | Manual lookups by product and email, repeated every time you need a current view |
Loox works alongside every other connector
Data from Loox doesn't sit in isolation, it's matched against orders, customers and spend from every other platform you connect, so the full picture shows up automatically.
Related connectors
Brands using Loox usually connect these too.
Orders, revenue, products, customers and inventory, synced live.
Judge.me reviews and ratings by product, connected to return rates, refunds and margin.
Okendo reviews, fit and sizing attributes and survey answers, connected to return rates, refunds and margin.
Email and SMS flows, campaigns and revenue attribution.
Loox integration FAQs
Loox details on this page were last checked against Loox's own documentation on .
How do I connect Loox to Brandnata?
In the Loox app, go to Settings > API Keys, click Generate and copy the Merchant API key straight away, because Loox shows it only once. Enter it in Brandnata. API access needs the Convert or Unlimited plan, and you can revoke the key in Loox at any time.
Does Loox have an API?
Yes. Loox has a Storefront API for widgets and headless stores and a Merchant API for back-end tools, plus webhooks for review events. The Merchant API uses a secret key, adds customer emails and Shopify order IDs, allows 120 requests per minute per key and is read only.
Is Loox only for Shopify?
Yes. Loox is a Shopify app installed from the Shopify App Store, where it carries the Built for Shopify badge, and it doesn't offer versions for WooCommerce or BigCommerce. Brandnata reads Loox reviews alongside your Shopify orders, returns and refunds.
How much does Loox cost?
Loox's Shopify App Store listing shows a free plan for stores with up to 500 orders, a Convert plan at $49.99 a month and an Unlimited plan at $299.99 a month, with a 14 day free trial on paid plans. Video reviews, referrals and API access start on Convert.
Does Loox give discounts for photo reviews?
Yes. Loox can give a percentage or fixed discount to every customer who adds a photo or video to a review, whatever the rating. Unique codes start with LX- and appear in Shopify Discounts, so Brandnata can count how many are redeemed and what they cost.
Can I see which products get photo reviews and which get returned?
Not in Loox, which has no return or refund data. With Loox and Shopify connected, Brandnata lists each product's rating, share of reviews with photos or video, return rate and refund value side by side.
Can Brandnata reply to or publish Loox reviews?
No. Loox's API is read only, and Brandnata only reads reviews, ratings and media. It doesn't publish, hide, feature or reply to reviews, send review requests or change discounts and referral settings in Loox.
Connect Loox in about 5 minutes
Connects through a read-only Merchant API key you generate under Settings > API Keys in Loox, available on the Convert and Unlimited plans. Read-only to start, with your first reconciled numbers within a day.